Maras Technographics
Maras Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Maras and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 67 Maras employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Maras has purchased the following applications: CorvusPay for Payment Processing in 2020, Microsoft 365 for Collaboration in 2016, Twilio Sendgrid for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Maras is running and its propensity to invest more and deepen its relationship with CorvusPay , Microsoft , Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Maras revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Maras intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Maras Tech Stack and Enterprise Applications
Maras ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CorvusPay | Legacy | CorvusPay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Maras implemented CorvusPay Payment Processing on its public e-commerce website. CorvusPay was integrated to handle online checkout payment flows, establishing a web payment channel that connects Maras website checkout pages with the CorvusPay payment gateway to support e-commerce payments and finance operations.
The deployment emphasized web-based card acceptance, authorization and settlement capabilities typical of Payment Processing platforms, with front-end checkout integration and server-side payment callbacks to persist transaction records in back-office systems. Operational scope covered the company website and impacted e-commerce and finance functions in Croatia, and the rollout included configuring payment pages, executing test authorizations and embedding CorvusPay into the site checkout workflow.
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Maras Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Maras implemented Microsoft 365 for Collaboration across the organization. The deployment is referenced on the company website, indicating Microsoft 365 is used to support both internal productivity and web-facing collaboration elements.
Deployment centered on standard Microsoft 365 capabilities, including Exchange Online for hosted email, Office desktop applications for productivity, SharePoint Online and OneDrive for document management and collaborative content, and Microsoft Teams for real-time communication. Configuration work focused on tenant-level administration, user provisioning, mailbox configuration, document library structuring, and access control settings to enable day-to-day collaboration and file sharing.
The implementation supports core retail and back-office business functions typical for a small retail firm, including sales coordination, inventory and vendor communication, marketing content workflows, and finance correspondence. Governance was established at the tenant level with centralized account administration, role-based access controls, and content sharing policies to align collaboration practices with operational needs.
Maras uses Microsoft 365 on their website, which ties the Collaboration platform to web-facing communication touchpoints and suggests Microsoft 365 components are surfaced in customer or partner interactions. Microsoft 365 remains the central Collaboration platform for the company, unifying email, document collaboration, and real-time communication for the organization.
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Maras PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019 Maras implemented Twilio Sendgrid for Transactional Email on its public website to centralize site-driven outbound messages. The deployment targeted the retailer's customer communications and e-commerce workflows, aligning the Twilio Sendgrid implementation with order confirmations, account notifications and other transactional touchpoints generated by the website. Maras is a Croatia-based retail company of 67 employees with an online presence at maras.hr, and the Twilio Sendgrid integration serves as the primary engine for programmatic transactional mail from the site.
The technical rollout integrated Twilio Sendgrid with the website using standard Transactional Email patterns, including API or SMTP relay for programmatic send, transactional templates for content consistency, and event webhooks for delivery and bounce handling. The implementation relied on SendGrid capabilities such as suppression management and deliverability controls to support operational email hygiene, and it placed responsibility for message templates and send logic within the site application and customer communications function. Governance focused on template and sending controls embedded in the website stack, while monitoring and event handling were routed through Twilio Sendgrid to the retailer's operations team for day-to-day management.
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Maras IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Maras
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Maras Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Maras IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Maras digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Maras Technographics
Maras is a Retail organization based in Croatia,
with around 67 employees and annual revenues of $5.0 million.
Maras operates a diverse technology stack with applications such as
CorvusPay, Microsoft 365 and Twilio Sendgrid,
covering areas like Payment Processing, Collaboration and Transactional Email.
Maras has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CorvusPay, Microsoft and Twilio.
Maras recently adopted applications including
Cloudflare CDN in 2022, CorvusPay in 2020 and Twilio Sendgrid in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Maras’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Maras’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Maras technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.