Marathon Capital
2801 Lakeside Dr #210,
Deerfield, 60015, IL,
United States
Deerfield, 60015, IL,
United States
1 847-574-2670
Banking and Financial Services
Marathon Capital Technographics
Marathon Capital Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marathon Capital and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Marathon Capital employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marathon Capital has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 1996, Microsoft 365 for Collaboration in 2016, Salesforce Marketing Cloud for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marathon Capital is running and its propensity to invest more and deepen its relationship with Intuit , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marathon Capital revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marathon Capital intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marathon Capital Tech Stack and Enterprise Applications
Marathon Capital ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 1996 | 1996 |
In 1996 Marathon Capital implemented Intuit Quickbooks Enterprise. The deployment established a centralized accounting platform for Marathon Capital, a 50 employee firm in the Banking and Financial Services industry based in the United States, and is categorized as ERP Financial.
The Intuit Quickbooks Enterprise implementation concentrated on ERP Financial capabilities such as general ledger, accounts payable, accounts receivable, and financial reporting. Configuration emphasized a tailored chart of accounts, transactional approval workflows, and role based access controls to enforce segregation of duties across core accounting processes.
Operational scope was centered on the finance and accounting functions, supporting month end close, bookkeeping, and statutory reporting workflows within the firm. Governance elements included documented close procedures, audit trail enablement, and defined user roles to support control and compliance, with a staged rollout aligned to the size and operational tempo of a 50 employee finance organization.
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Marathon Capital Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Marathon Capital implemented Microsoft 365 for Collaboration. Microsoft 365 is deployed as a cloud hosted Collaboration suite, including Exchange Online for email, SharePoint Online for intranet and document management, OneDrive for Business for user file storage, Microsoft Teams for real time collaboration, and the Office desktop and web applications. The full Microsoft 365 deployment provides the Collaboration capabilities expected for enterprise productivity and content management.
The deployment covers the firmwide workforce at Marathon Capital in the United States, supporting corporate communications, deal team collaboration, document lifecycle and administrative operations. Governance is organized around centralized tenant administration with user provisioning, mailbox and sharing policies, and document access controls aligned to Microsoft 365 administration practices. Public site references indicate Microsoft 365 is used on their website, reflecting a consistent Microsoft 365 footprint across internal collaboration and outward facing web assets.
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Marathon Capital CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Marathon Capital deployed Salesforce Marketing Cloud as its Marketing Automation platform to instrument its public website. The implementation supports digital engagement for the US-based banking and financial services firm with roughly 50 employees.
Configuration emphasizes core Marketing Automation capabilities including email campaign management, audience segmentation, template-driven content, and journey orchestration to support prospect and investor communications. Salesforce Marketing Cloud was configured to deliver personalized email and web messaging, manage subscriber lists, and capture engagement metrics for targeted campaigns.
The deployment includes website tagging and tracking to feed behavioral signals into Marketing Cloud audiences and to trigger automated journeys based on site interactions. The implementation is focused on web-driven lead capture and campaign activation, with data flows optimized for site engagement rather than broad enterprise system integration.
Operational ownership resides with marketing and investor relations functions, with governance structured around subscriber consent, messaging cadence, and content approval workflows appropriate for financial services compliance. Rollout concentrated on website channel activation and ongoing campaign management by an internal marketing team.
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Marathon Capital IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Marathon Capital CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Marathon Capital
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Co-Founder & CEO | CXO | Finance | |
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Principal of & CIO | Director | Finance | |
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COO & CFO | CXO | Finance | |
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Country Manager & SVP | Manager | Finance | |
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Apps Being Evaluated by Marathon Capital Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marathon Capital IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marathon Capital digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Marathon Capital Technographics
Marathon Capital is a Banking and Financial Services organization based in United States,
with around 50 employees and annual revenues of $10.0 million.
Marathon Capital operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Microsoft 365 and Salesforce Marketing Cloud,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Marathon Capital has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Microsoft and Salesforce.
Marathon Capital recently adopted applications including
Fastly in 2021, Salesforce Marketing Cloud in 2019 and Mimecast Email Security in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marathon Capital’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marathon Capital’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marathon Capital technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.