Stafford, 77477, TX,
United States
Marathon Fitness Technographics
Marathon Fitness Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marathon Fitness and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Marathon Fitness employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marathon Fitness has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, Microsoft 365 for Collaboration in 2019, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marathon Fitness is running and its propensity to invest more and deepen its relationship with Intuit , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marathon Fitness revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marathon Fitness intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marathon Fitness Tech Stack and Enterprise Applications
Marathon Fitness ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2012 | 2012 |
In 2012, Marathon Fitness deployed Intuit Quickbooks Enterprise as its ERP Financial solution. The deployment centralized accounting for the 50 employee leisure and hospitality firm based in the United States, aligning transactional accounting, revenue posting and cash management under a single ERP Financial application. Intuit Quickbooks Enterprise was provisioned as the primary financial system to support core accounting operations and reporting.
Configuration focused on core financial modules common to ERP Financial systems, including general ledger, accounts payable, accounts receivable, cash management, fixed asset register, and financial reporting. The implementation included a chart of accounts redesign to reflect Marathon Fitness revenue streams, billing workflows for memberships and service revenue, and configurable reporting to support month end close and management review. Automation was applied to routine journal entries and account reconciliations to standardize bookkeeping procedures.
Operational coverage centered on finance and accounting functions across the organization, with role based access controls, segregation of duties controls, and standardized close checklists to govern transactional approvals and audit readiness. Rollout emphasized procedural change management, with finance staff trained on Intuit Quickbooks Enterprise transaction flows, reporting, and control processes to enforce consistent bookkeeping and compliance practices. Ongoing governance was structured around monthly financial close cycles and controlled user provisioning.
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Marathon Fitness Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Marathon Fitness implemented Microsoft 365 to centralize Collaboration across its 50-employee leisure and hospitality organization. Public site metadata indicates Microsoft 365 is present on their website, consistent with a cloud hosted, tenant based deployment of Microsoft 365 for external presence and internal productivity.
The configuration leverages standard Microsoft 365 capabilities, including Exchange Online email, SharePoint Online document libraries, OneDrive for Business file sync, and Microsoft Teams for real time communication. Functional workflows are organized around shared document collaboration, calendar and booking coordination, internal chat channels for trainers and staff, and centralized mailbox and calendar management within the Microsoft 365 tenant.
Operational coverage spans the full employee base, including management, trainers, front of house, and back office functions, with a single Microsoft 365 tenant providing identity and collaboration services. Governance is structured through centralized account provisioning, role based access controls, and content permission models that separate website facing assets from internal collaboration data, and Microsoft 365 is the primary Collaboration application for Marathon Fitness.
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Marathon Fitness IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Marathon Fitness implemented Microsoft Azure Cloud Services to host its public website. Marathon Fitness uses Microsoft Azure Cloud Services in the Application Hosting and Computing Services category to provide the primary hosting layer for web delivery and asset storage for a 50-employee leisure and hospitality operator in the United States.
The implementation leverages core cloud hosting capabilities typical of Application Hosting and Computing Services, including managed compute for web workloads, scalable object storage for media assets, and platform-level services for TLS termination and DNS management. Operational scope centers on marketing and customer engagement workflows that run through the website, with site operations and content publishing governed by a lightweight web release cadence appropriate for a single-site, small business deployment.
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Marathon Fitness
Apps Being Evaluated by Marathon Fitness Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||