Findlay, 45840-3229, OH,
United States
Marathon Pipe Line Technographics
Marathon Pipe Line Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marathon Pipe Line and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 487 Marathon Pipe Line employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marathon Pipe Line has purchased the following applications: Satelytics Constant Vigilance for Computer Vision in 2020, Crazy Egg for Marketing Analytics in 2019, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marathon Pipe Line is running and its propensity to invest more and deepen its relationship with Satelytics , Crazy Egg , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marathon Pipe Line revenues, which have grown to $552.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marathon Pipe Line intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marathon Pipe Line Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Satelytics | Legacy | Satelytics Constant Vigilance | Computer Vision | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Marathon Pipe Line implemented Satelytics Constant Vigilance, a Computer Vision application for pipeline integrity and right-of-way monitoring. The deployment targeted automation of imagery analysis to accelerate incident detection and reduce reliance on manual photopoints, delivering faster actionable insights for Marathon’s field teams.
Satelytics Constant Vigilance was used in the pipeline right-of-way monitoring process area with inferred module usage for encroachment monitoring and vegetation monitoring, leveraging automated anomaly detection and continuous imagery analysis to surface points of concern. Configuration emphasized model-driven image triage and alerting workflows consistent with Computer Vision functional practices for automated surveillance and analytics.
Operational scope covered Marathon Pipe Line’s pipeline integrity and right-of-way operations in the United States, supporting field operations and pipeline integrity teams with near real-time alerts and reduced manual inspection overhead. Governance and process changes focused on shifting manual photopoint review into automated image processing workflows and updating field response procedures to act on Constant Vigilance alerts.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019, Marathon Pipe Line implemented Crazy Egg on its public website. Crazy Egg is deployed as a Marketing Analytics tool to capture on page user behavior and to support marketing and digital analytics functions.
The implementation uses the Crazy Egg script embedded across site pages to enable heatmaps, scroll maps, snapshots and session recordings, capabilities aligned with the Marketing Analytics category. Configuration is focused on on page behavior analysis, with snapshot reports aligned to campaign and conversion pages and session recordings used to investigate usability patterns. These functional modules support iterative UX and content optimization workflows within the marketing organization and web operations.
Operational ownership sits with marketing and digital channels, with centralized control of the Crazy Egg script to manage data collection across the site. Governance centers on scheduled snapshot analysis and report distribution to product and marketing stakeholders to inform site engagement decisions. Marathon Pipe Line Crazy Egg Marketing Analytics therefore links the application directly to marketing and digital analytics business functions on the company web property.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
In 2022, Marathon Pipe Line implemented Microsoft Azure Cloud Services for Application Hosting and Computing Services to host its public website. The deployment uses Microsoft Azure Cloud Services as the production hosting platform, providing scalable compute and managed platform capabilities to serve web content and static assets.
Operational scope is focused on the company website, centralizing web hosting and content delivery within Microsoft Azure Cloud Services, with hosting configuration, certificate management, and platform monitoring managed through Azure platform controls. Governance emphasis centers on website operations and hosting configuration management, rather than wider enterprise application integration.
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Marathon Pipe Line
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Marathon Pipe Line Executives
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