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United States
Marblue Technographics
Marblue Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marblue and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Marblue employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marblue has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2009, Inspectlet Session Recording for Marketing Analytics in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marblue is running and its propensity to invest more and deepen its relationship with Oracle , Inspectlet or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marblue revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marblue intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marblue Tech Stack and Enterprise Applications
Marblue ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2009 | 2009 |
In 2009, Marblue implemented Oracle NetSuite ERP as its ERP Financial solution to centralize accounting, billing, and financial reporting for the 30 employee communications provider. The deployment used Oracle NetSuite ERP cloud SaaS tenancy to consolidate core finance processes into a single system of record and to provide consolidated financial dashboards for executive review.
Configuration work focused on core financial modules, including general ledger, accounts payable, accounts receivable, billing, and financial reporting, with chart of accounts rationalization and defined period close workflows aligned to corporate finance responsibilities. Operational coverage centered on the finance team and executive reporting routines, and the rollout followed a phased approach emphasizing configuration, data migration, and end user training for a compact user base. Governance emphasized centralized finance ownership, role based access controls, and documented accounting procedures to support ongoing month end and billing operations.
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Marblue CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Inspectlet | Legacy | Inspectlet Session Recording | Marketing Analytics | CRM | n/a | 2013 | 2013 |
In 2013, Marblue deployed Inspectlet Session Recording on its website. Inspectlet Session Recording functions as a Marketing Analytics solution that captures session replays, click and scroll heatmaps, and form interaction data via a client side JavaScript snippet embedded across site pages. The implementation scope is focused on the corporate website, aligning with Marblue's small enterprise footprint and United States operating base, and targets marketing and user experience workflows for web optimization and funnel analysis.
The technical architecture follows a client side capture model where browser events are transmitted to Inspectlet for storage and analysis, a pattern common to session recording tools in the Marketing Analytics category. Operational controls are managed through tag deployment and page level capture settings, capabilities that enable page scoped recording, sampling, and sensitive field exclusion to address privacy needs. The deployment emphasizes web instrumentation and behavioral analytics, positioning Inspectlet Session Recording as the primary behavioral data source for Marblue's marketing and product decisioning.
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IT Decision Makers and Key Stakeholders at Marblue
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO | CXO | Finance | |
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Sales Manager (US/Global Sales) | Manager | Sales | |
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Director of Marketing & PR | Director | Marketing | |
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Apps Being Evaluated by Marblue Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||