Marcus Theatres
3330 S 30th St,
Milwaukee, 53215, WI,
United States
Milwaukee, 53215, WI,
United States
1 414-672-5175
Leisure and Hospitality
Marcus Theatres Technographics
Marcus Theatres Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marcus Theatres and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Marcus Theatres employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marcus Theatres has purchased the following applications: Oracle PeopleSoft HCM for Core HR in 2015, Vista Entertainment Cinema Manager for Point Of Sale in 2018, nopCommerce for eCommerce in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marcus Theatres is running and its propensity to invest more and deepen its relationship with Oracle , Equifax , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marcus Theatres revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marcus Theatres intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marcus Theatres Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft HCM | Core HR | HCM | n/a | 2015 | 2015 |
In 2015, Marcus Theatres implemented Oracle PeopleSoft HCM as its Core HR platform. The deployment covered corporate HR functions and field support for approximately 91 theater locations, centralizing employee data processes used by hiring managers, Talent Acquisition, payroll, and corporate HR teams. The Oracle PeopleSoft HCM implementation served as the primary application for handling employee changes, onboarding, and manager self-service transactions.
Configuration and functional focus included employee self-service for manager and associate-initiated changes, core HR data management, and onboarding workflows tied to HRIS and applicant tracking processes. Implementation activities emphasized process configuration, creation of training materials and manager-facing job aids, and configuring onboarding steps such as background check verification and relocation request processing.
Explicit integrations implemented alongside Oracle PeopleSoft HCM included Equifax for unemployment claim processing and a conversion to electronic I9 tracking that is recorded and tracked in Equifax. The program also operated in close functional integration with ATS workflows and maintained a direct operational linkage to payroll through bi-weekly payroll error reports used to correct job coding and pay rate errors.
Governance and rollout practices centered on structured training rollouts for field managers, continuous communication with theater leaders to align hiring needs, and cross-functional coordination between Talent Acquisition, HRIS, and Payroll. The rollout supported the onboarding of employees from two acquisitions and included manager training on HRIS and ATS system usage as part of adoption and process control.
The conversion to electronic I9 tracking managed through Equifax resulted in 100% compliance and improved accuracy, and ongoing payroll coordination corrected job coding and pay rate errors to ensure employees were paid accurately.
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HR Compliance | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2008 | 2008 |
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Workforce Management | HCM |
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2008 | 2008 |
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Workforce Scheduling | HCM |
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2008 | 2008 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vista Entertainment Solutions | Legacy | Vista Entertainment Cinema Manager | Point Of Sale | ERP Services and Operations | n/a | 2018 | 2019 |
In 2018 Marcus Theatres implemented Vista Entertainment Cinema Manager under a long-term enterprise agreement to modernize box-office ticketing and concessions across its U.S. circuit. The engagement established Vista Entertainment Cinema Manager as the centralized Point Of Sale platform for Marcus Theatres with a phased rollout beginning in 2018 and broad go-lives through 2019.
The deployment focused on theater point-of-sale and guest transaction workflows, with the Vista Entertainment Cinema Manager delivering core box-office ticketing and concessions point-of-sale capabilities. Configuration work emphasized standardized transaction routing, payment processing, and terminal-level POS configuration to support consistent checkout and reporting across sites.
Integrations implemented included loyalty system links and web and mobile channels to unify online ticketing and in-theater purchases, improving guest experience and enabling coordinated guest profiles across channels. The implementation covered the companys U.S. circuit and aligned front-of-house operations with web and mobile ordering flows to streamline purchases and fulfillment.
Governance was executed through the enterprise agreement model and a phased rollout plan, enabling centralized configuration and staged site activations to reduce operational disruption. The initiative explicitly aimed to improve guest experience and operational efficiency as part of the rollout, aligning box office, concessions, guest services, and operations around a single Point Of Sale platform.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| nopCommerce | Legacy | nopCommerce | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, Marcus Theatres deployed nopCommerce on its public website to provide eCommerce capabilities for online sales and customer transactions. The deployment positions nopCommerce as the primary commerce layer for the Marcus Theatres website, enabling standard storefront workflows and online ordering.
nopCommerce was configured to support catalog management, shopping cart and checkout workflows, promotions and pricing rules, customer account management, and order management functionality typical of eCommerce platforms. The implementation integrates the commerce storefront into the corporate web presence and centralizes storefront configuration and merchandising through the nopCommerce administration console, supporting ongoing site updates and commerce operations.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2024 | 2025 |
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Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2023 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Marcus Theatres
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Marcus Theatres Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marcus Theatres IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marcus Theatres digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Marcus Theatres Technographics
Marcus Theatres is a Leisure and Hospitality organization based in United States,
with around 1000 employees and annual revenues of $200.0 million.
Marcus Theatres operates a diverse technology stack with applications such as
Oracle PeopleSoft HCM, Vista Entertainment Cinema Manager and nopCommerce,
covering areas like Core HR, Point Of Sale and eCommerce.
Marcus Theatres has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Vista Entertainment Solutions and nopCommerce.
Marcus Theatres recently adopted applications including
Clutch CDP in 2024, Utc Retail Clutch Marketing Platform in 2024 and Clutch Loyalty Management in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marcus Theatres’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marcus Theatres’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marcus Theatres technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.