AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Marillion United Kingdom Tech Stack and Enterprise Applications

Marillion United Kingdom CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
FuseMetrix Legacy FuseMetrix Marketing Hub Marketing Automation CRM n/a 2006 2006
In 2006 Marillion United Kingdom implemented FuseMetrix Marketing Hub, adopting Marketing Automation to unify e-commerce, CRM and promotional activity across its fan engagement operations. The deployment centralized the band’s fan contact database and promotional workflows for UK operations, creating a single operational locus for customer records and campaign segmentation. Configuration emphasized integrated CRM and e-commerce touchpoints, with FuseMetrix Marketing Hub delivering contact database management, targeted promotional automation and campaign orchestration capabilities. The implementation aligned promotional messaging with order status and fulfillment workflows to reduce redundant customer inquiries and streamline communication timing. Operational scope covered marketing, promotions, CRM and fulfillment workflows for Racket Records fan engagement in the United Kingdom, with administrative controls for subscriber list management and campaign scheduling. Reported outcomes include a marked reduction in incoming customer emails chasing orders and improved fulfillment handling, indicating tighter coupling between promotional activity and order operations.

IT Decision Makers and Key Stakeholders at Marillion United Kingdom

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Marillion United Kingdom Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marillion United Kingdom IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marillion United Kingdom digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Marillion United Kingdom Technographics
Marillion United Kingdom is a Media organization based in United Kingdom, with around 10 employees and annual revenues of $5.0 million.
Marillion United Kingdom operates a diverse technology stack with applications such as FuseMetrix Marketing Hub, covering areas like Marketing Automation.
Marillion United Kingdom has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as FuseMetrix.
Marillion United Kingdom recently adopted applications including FuseMetrix Marketing Hub in 2006, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marillion United Kingdom’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Marillion United Kingdom’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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