Marin Software
149 New Montgomery Street 4th Floor,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-399-2580
Professional Services
Marin Software Technographics
Marin Software Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marin Software and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Marin Software employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Marin Software has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Greenhouse ATS for Applicant Tracking System in 2019, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marin Software is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marin Software revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marin Software intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marin Software Tech Stack and Enterprise Applications
Marin Software ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Marin Software implemented Oracle NetSuite ERP and adopted NetSuite OneWorld to support the ongoing success of its online advertising management platform. The company positioned Oracle NetSuite ERP as its ERP Financial backbone to manage multi-currency transactions and complex billing across its global customer base.
Configuration centered on financial management capabilities, including multi-currency general ledger, consolidated accounting, accounts receivable and accounts payable workflows, configurable billing rules, and purchasing and expenditure controls aligned to advertising spend processes. The implementation emphasized NetSuite OneWorld features for handling transactions in 13 currencies and the complex billing rules required by more than 1,500 brand customers using the Marin platform.
Operational coverage targeted finance, billing, procurement controls and equity reporting for the San Francisco based business, ensuring the ERP Financial system could scale with advertising transaction volume and evolving requirements. CFO John Kaelle noted We went as far as we could with QuickBooks and knew we needed a world-class ERP solution, and Marin configured Oracle NetSuite ERP to provide adaptability for fast moving digital advertising operations.
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Marin Software HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Marin Software implemented Greenhouse ATS. Greenhouse ATS is used on their website to manage job postings and candidate applications in an Applicant Tracking System, providing a centralized career site intake point for applicants.
The deployment focused on core Applicant Tracking System capabilities, including job requisition publishing, candidate intake and resume parsing, interview scheduling, and candidate status tracking, configured for Marin Software's recruiting and HR teams and hiring managers. Configuration emphasized embedding Greenhouse ATS into the public career site to capture applications and orchestrate candidate workflows, while governance introduced standardized hiring stages, role based access controls, and structured interview scorecards to enforce consistent evaluation. The implementation aligns with a cloud delivered SaaS deployment model typical of Applicant Tracking System platforms, consolidating candidate data on the website and into internal HR hiring processes.
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Marin Software AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2011 | 2011 |
In 2011, Marin Software implemented LivePerson Conversational Cloud for Chatbots and Conversational AI on its website. The deployment embedded LivePerson Conversational Cloud as a site-level conversational interface to enable real-time customer engagement and automated lead qualification workflows.
The implementation focused on integrating a web chat widget and configuring conversational flows with automated response logic, along with standard agent handoff and session routing capabilities to support human intervention. Operational coverage was limited to customer-facing web pages and targeted sales and customer support functions, with governance practices established around conversation script management, escalation rules, and monitoring through conversation analytics provided by the LivePerson Conversational Cloud.
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Marin Software Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2012 | 2012 |
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Marin Software CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Marin Software ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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Marin Software IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Database Management | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Marin Software
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Executive Officer, Director | Director | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Chief Marketing Officer and SVP, Product | CXO | Marketing | |
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CFO | CXO | Finance | |
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Director of Accounting | Director | Finance | |
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Director of Finance, Corporate FP&A | Director | Finance | |
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Vice President Finance Accounting | VP | Finance | |
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HR Manager | Manager | HR | |
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Manager, Application Operations | Manager | IT | |
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Office Manager | Manager | Finance | |
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Director, IT & Security | Director | IT | |
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Senior Vice President, Global Head of People | VP | HR | |
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Head, Global Talent Acquisition | Director | HR | |
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Director of Software Engineering | Director | IT | |
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Principal Software Engineer | Director | IT | |
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Principal Engineer / Technical Director | Director | Finance | |
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EVP, Product and Technology | VP | IT | |
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Corporate Controller | Director | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Collections Specialist | Manager | Finance | |
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Global Credit & Collections Manager | Manager | Finance | |
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Global Credit & Collections Manager | Manager | Finance | |
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Apps Being Evaluated by Marin Software Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marin Software IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marin Software digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Marin Software Technographics
Marin Software is a Professional Services organization based in United States,
with around 250 employees and annual revenues of $30.0 million.
Marin Software operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and LivePerson Conversational Cloud,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Marin Software has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and LivePerson.
Marin Software recently adopted applications including
6sense Account Engagement Platform in 2022, Salesforce Sales Cloud in 2021 and LogMeIn GoToMyPC in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marin Software’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marin Software’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marin Software technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.