Austin, 78702, TX,
United States
Markaaz Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Markaaz and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Markaaz employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Markaaz has purchased the following applications: vAuto Provision for Dealership Management in 2024, Snowflake Cortex AI for Generative AI Platforms in 2024, Hubspot Live Chat for Chatbots and Conversational AI in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Markaaz is running and its propensity to invest more and deepen its relationship with Cox Automotive , Snowflake , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Markaaz revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Markaaz intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cox Automotive | Legacy | vAuto Provision | Dealership Management | ERP Services and Operations | n/a | 2024 | 2024 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Snowflake | Legacy | Snowflake Cortex AI | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024 Markaaz implemented Snowflake Cortex AI within its data platform to power customer-facing firmographic search and research capabilities, leveraging Generative AI Platforms to handle continuously updating datasets. The deployment was focused on delivering real-time, up-to-date firmographic information to Markaaz customers and research teams, addressing the need to search millions of records that refresh continuously.
The implementation centers on Snowflake Cortex AI’s Cortex Search capability, which Markaaz configured to index and vectorize both unstructured and structured records inside Snowflake. Cortex Search was instrumented with continuous ingestion and indexing workflows that enable search results to appear seconds to minutes after data ingestion, and the Snowflake Cortex AI stack was used to support downstream generative AI applications and internal research tools.
Operational coverage includes Markaaz’s data technology and product teams, and the solution directly supports customer-facing research and search experiences. Markaaz reports that Snowflake-grade security and fully managed infrastructure were key attributes of the Snowflake Cortex AI deployment, enabling secure handling of high-velocity data and reducing operational overhead for the small 50-employee organization.
Governance and rollout emphasized managed security controls and production-ready index pipelines inside Snowflake, with Cortex Search becoming an integral part of Markaaz’s enterprise AI toolkit. According to Markaaz leadership, Cortex Search transformed how the company handles unstructured data and now underpins research workflows and generative AI applications used by its customers.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incident Management | ITSM |
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2024 | 2024 |
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IT Service Management | ITSM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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