AI Buyer Insights:

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

Marketing Advocate
Location
1600 Falmouth Rd Ste 17,
Centerville, MA, 26322,
United States
Website
https://www.marketingadvocate.com/
Phone
1 508-775-9006
Artw industry
Professional Services
Employee
Revenue

Marketing Advocate Technographics

Marketing Advocate Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Marketing Advocate and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Marketing Advocate employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Marketing Advocate has purchased the following applications: ZoomInfo MarketingOS for Account Based Marketing in 2019, Amazon EC2 for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Marketing Advocate is running and its propensity to invest more and deepen its relationship with Zoominfo , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Marketing Advocate revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marketing Advocate intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Marketing Advocate Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoominfo Legacy ZoomInfo MarketingOS Account Based Marketing CRM n/a 2019 2019
In 2019, Marketing Advocate deployed ZoomInfo MarketingOS to support Account Based Marketing for channel and partner-led demand generation in the United States. The small professional services firm implemented ZoomInfo MarketingOS together with ZoomInfo Pro capabilities to establish targeted account lists and to accelerate partner outreach workflows. Configuration focused on account targeting, list enrichment, segmentation, and campaign orchestration modules consistent with Account Based Marketing implementations, with automated population of account profiles and rules-based segmentation to prioritize partner-relevant accounts. ZoomInfo MarketingOS was integrated with Salesforce to sync enriched account records and campaign touch data into CRM, enabling coordinated marketing and sales sequencing and CRM-driven follow up. Operational scope encompassed marketing and sales functions supporting US channel programs and partner-led demand generation, with marketing owning campaign configuration and CRM synchronization for handoff to sales. The case study reports Marketing Advocate halved time-to-close and increased deal size after the deployment, outcomes attributed to tighter account targeting, enriched data, and the Salesforce integration.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2021 2021
IT Decision Makers and Key Stakeholders at Marketing Advocate
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Marketing Advocate Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Marketing Advocate Technographics

Marketing Advocate is a Professional Services organization based in United States, with around 10 employees and annual revenues of $1.0 million.

Marketing Advocate operates a diverse technology stack with applications such as ZoomInfo MarketingOS and Amazon EC2, covering areas like Account Based Marketing and Application Hosting and Computing Services.

Marketing Advocate has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zoominfo and Amazon Web Services (AWS).

Marketing Advocate recently adopted applications including Amazon EC2 in 2021 and ZoomInfo MarketingOS in 2019, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Marketing Advocate’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Marketing Advocate’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Marketing Advocate technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.