Marketing + Base De Datos
Eugenio Sue No. 358 Int. 201,
Mexico City, 11560,
Mexico
Mexico City, 11560,
Mexico
52 5 5554 6511
Professional Services
Marketing + Base De Datos Technographics
Marketing + Base De Datos Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marketing + Base De Datos and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28 Marketing + Base De Datos employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marketing + Base De Datos has purchased the following applications: ConvertoBot for Chatbots and Conversational AI in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Automattic Jetpack CRM for CRM in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marketing + Base De Datos is running and its propensity to invest more and deepen its relationship with Innovative Chat , Google , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marketing + Base De Datos revenues, which have grown to $1.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marketing + Base De Datos intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marketing + Base De Datos Tech Stack and Enterprise Applications
Marketing + Base De Datos AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Innovative Chat | Legacy | ConvertoBot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Marketing + Base De Datos deployed ConvertoBot on its public website as a customer-facing implementation within the Chatbots and Conversational AI category. The deployment uses the ConvertoBot web widget model and a cloud-hosted conversational engine to deliver scripted conversational flows, lead capture forms, session-level interaction reporting, and client-side JavaScript embedding for on-page engagement. Configuration work focused on multistep qualification flows, structured capture of visitor data for downstream processing, and dashboarding of interaction metrics for marketing review. Functional modules implemented include conversation scripting, chat widget behavior, lead ingestion, and basic analytics within the ConvertoBot administration console.
Operational scope was concentrated on marketing and database workflows, with the ConvertoBot instance running site-wide to support visitor engagement and lead collection. Governance was managed through in-house content owners using vendor console controls to update conversation scripts, set triggers, and monitor chat activity, aligning chat flows with existing marketing follow up processes. Rollout remained website-centric, emphasizing iterative content updates and operational controls for administrators to manage conversational experiences and data capture.
|
Marketing + Base De Datos Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Marketing + Base De Datos implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The company website explicitly references use of Google Workspace, confirming the application is in active use for corporate communications and collaboration across the organization.
The deployment leverages standard Google Workspace capabilities consistent with the Collaboration category, including hosted email and calendar services, cloud storage and file collaboration, real-time document editing, video conferencing, and centralized administration through the Google Workspace admin console. Configuration signals align with tenant-level features such as shared drives and group-based access controls, device and session management, and account provisioning workflows suitable for a 28 employee Professional Services firm.
Operationally the implementation is a cloud-hosted SaaS architecture applied company-wide within the Mexico-based organization, supporting marketing and database related business functions and client communication workflows. Governance is exercised via domain-managed accounts and administrative policy controls in the admin console to manage user roles, sharing policies, and basic security settings, enabling centralized management of collaboration and mailflow without any named third-party integrator.
|
Marketing + Base De Datos CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2022 | 2022 |
In 2022, Marketing + Base De Datos deployed Automattic Jetpack CRM as their CRM on the company website. The Automattic Jetpack CRM implementation centralizes contact records and captures leads submitted via on‑site forms, delivering core CRM capabilities including contact management, segmentation, and activity timeline tracking. The deployment is provisioned for a 28 person professional services firm and is scoped to support the marketing function and client engagement workflows. Configuration emphasis is on form capture, a centralized contact database, tagging and notes for qualification, and basic outreach list management, with governance organized around a single owner responsible for contact hygiene and consistent record updates across the company operations in Mexico.
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
Marketing + Base De Datos ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2013 | 2013 |
|
Marketing + Base De Datos IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Marketing + Base De Datos
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Marketing + Base De Datos Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marketing + Base De Datos IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marketing + Base De Datos digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Marketing + Base De Datos Technographics
Marketing + Base De Datos is a Professional Services organization based in Mexico,
with around 28 employees and annual revenues of $1.1 million.
Marketing + Base De Datos operates a diverse technology stack with applications such as
ConvertoBot, Google Workspace (Formerly Google G-Suite) and Automattic Jetpack CRM,
covering areas like Chatbots and Conversational AI, Collaboration and CRM.
Marketing + Base De Datos has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Innovative Chat, Google and Automattic.
Marketing + Base De Datos recently adopted applications including
ConvertoBot in 2022, Automattic Jetpack CRM in 2022 and Acquia Campaign Studio (ex Mautic) in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marketing + Base De Datos’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marketing + Base De Datos’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marketing + Base De Datos technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.