Marketing Evolution
122 E 42nd St #4500,
New York, 10168, NY,
United States
New York, 10168, NY,
United States
1 646-651-4300
Media
Marketing Evolution Technographics
Marketing Evolution Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marketing Evolution and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1922 Marketing Evolution employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marketing Evolution has purchased the following applications: Domo for Analytics and BI in 2015, Microsoft 365 for Collaboration in 2021, HubSpot CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marketing Evolution is running and its propensity to invest more and deepen its relationship with Domo , Microsoft , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marketing Evolution revenues, which have grown to $90.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marketing Evolution intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marketing Evolution Tech Stack and Enterprise Applications
Marketing Evolution Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
In 2015 Marketing Evolution implemented Domo as its core Analytics and BI platform to centralize reporting and performance management across the organization. The deployment focused on managing and developing reporting and insights that feed executive dashboards, sales monitoring, cost of goods sold reporting, and rapid ad-hoc reporting projects with tight turnaround expectations.
The implementation of Domo included creation of standardized metrics and dashboard modules for executive reporting, sales performance monitoring, COGS analysis, and an enterprise Performance Management System. Configuration work emphasized metric harmonization and reusable ETL pipelines within Domo to ingest, transform, and present data as governed business metrics.
Data integration sources explicitly included Excel, QuickBooks, Salesforce, Adaptive Insights and other company reporting systems, with Domo configured to consolidate those feeds into unified metrics. The program included efforts to regulate and unify Salesforce usage to support Sales Department growth, and the Domo deployment served as the primary analytics layer connecting Sales, Finance and Marketing data flows.
Governance and operationalization were driven by the Business Analysis and Control Team, which led the company-wide Performance Management System rollout and coordinated cross-functional processes. Ongoing responsibilities included supporting internal communications, participating in regular internal calls and meetings, and delivering ad-hoc reporting requests while enforcing metric consistency and reporting cadence.
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Marketing Evolution Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Marketing Evolution implemented Microsoft 365 in the Collaboration category. The implementation centers on Microsoft 365 core services such as Exchange Online email, Microsoft Teams for synchronous collaboration, SharePoint and OneDrive for content management, and Office applications for document authoring and productivity. Public signals on marketingevolution.com indicate the organization is leveraging Microsoft 365 across its web and corporate tooling.
Architecture follows a cloud-first Microsoft 365 tenancy model with centralized identity and access management via Azure Active Directory. Functional modules implemented include messaging and calendaring, team chat and meetings, document libraries, and file sync and sharing, supporting cross-functional collaboration and knowledge workflows. Governance emphasis aligns with centralized policy enforcement for access and content lifecycle, using conditional access, information protection, and role-based access controls typical of Microsoft 365 deployments, supporting business functions such as marketing, product, and corporate communications.
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Marketing Evolution Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Marketing Evolution implemented HubSpot CMS as its Web Content Management platform for its corporate website and marketing landing pages. The deployment leverages HubSpot CMS as a cloud SaaS content layer to publish public-facing pages and support campaign-driven microsites.
Configuration emphasized HubSpot CMS capabilities such as content authoring, template management, responsive templates, landing page and form builders, SEO controls, and publishing workflows. The implementation uses HubSpot CMS modular templates and page-level metadata management to streamline editorial creation and campaign page assembly.
Operational scope is centered on the marketing and demand generation functions, with content governance organized through editorial workflows, approval gates, and role-based permissions within HubSpot CMS. Ongoing site operations and campaign publishing are managed through HubSpot CMS authoring and publishing processes on the company website.
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Marketing Evolution CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Marketing Evolution IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Marketing Evolution
| First Name | Last Name | Title | Function | Department | Phone | |
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Associate Vice President, Modeling & Analytics | VP | IT | |
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Director, Analytics | Director | Finance | |
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Associate Vice President- Data Innovation and Partnerships | VP | R&D | |
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Vice President of Finance | VP | Finance | |
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Interim CFO | CXO | Finance | |
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Chief Revenue Officer | CXO | Finance | |
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Accounting Director | Director | Finance | |
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Founder & CEO | CXO | Finance | |
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President | CXO | Finance | |
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Director, Customer Success and Strategic Operations | Director | Customer Service | |
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SVP of Product Management | VP | R&D | |
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Human Resource Manager | Manager | HR | |
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Senior Vice President, Talent | VP | HR | |
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Apps Being Evaluated by Marketing Evolution Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marketing Evolution IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marketing Evolution digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Marketing Evolution Technographics
Marketing Evolution is a Media organization based in United States,
with around 1922 employees and annual revenues of $90.0 million.
Marketing Evolution operates a diverse technology stack with applications such as
Domo, Microsoft 365 and HubSpot CMS,
covering areas like Analytics and BI, Collaboration and Web Content Management.
Marketing Evolution has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Domo, Microsoft and HubSpot.
Marketing Evolution recently adopted applications including
Microsoft 365 in 2021, HubSpot CMS in 2021 and Demandbase ABX Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marketing Evolution’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marketing Evolution’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marketing Evolution technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.