Hailey, 83333, ID,
United States
Marketron Broadcast Solutions Technographics
Marketron Broadcast Solutions Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marketron Broadcast Solutions and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 190 Marketron Broadcast Solutions employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marketron Broadcast Solutions has purchased the following applications: Docebo LMS for Learning and Development in 2022, Microsoft 365 for Collaboration in 2015, Zoominfo Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marketron Broadcast Solutions is running and its propensity to invest more and deepen its relationship with Docebo , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marketron Broadcast Solutions revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marketron Broadcast Solutions intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marketron Broadcast Solutions Tech Stack and Enterprise Applications
Marketron Broadcast Solutions HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Docebo | Legacy | Docebo LMS | Learning and Development | HCM | n/a | 2022 | 2022 |
In 2022, Marketron Broadcast Solutions deployed Docebo LMS as its Learning and Development platform and embedded the Docebo LMS experience on its public website. Marketron Broadcast Solutions Docebo LMS Learning and Development supports internal employee training and customer-facing education for the 190-employee professional services firm based in the United States.
The implementation emphasizes standard LMS functional modules, including course and curriculum management, learner profiles and role based access, content ingestion for video and SCORM packages, and reporting and analytics capabilities consistent with Learning and Development platforms. Administrators configured catalog structures and enrollment workflows to align training pathways with job functions such as sales, operations, and customer success.
The deployment is surfaced through Marketron's website as a branded learning portal, exposing course catalogs and registration flows to both employees and external users and centralizing content delivery and administration via the Docebo LMS instance. The architecture centers on web delivered learning experiences and centralized administration for user onboarding, course assignment, and content publishing.
Governance and operational scope concentrate on centralized content governance, administrator and instructor roles, and program rollout coordinated across HR, training, and customer success teams, aligning Learning and Development workflows with core business functions. Configuration workstreams emphasized catalog curation, role based permissions, and scheduled content publishing to support internal onboarding and client education initiatives.
|
Marketron Broadcast Solutions Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Marketron Broadcast Solutions implemented Microsoft 365 as its Collaboration platform. The deployment is documented on Marketron's public website and was provisioned for a United States based professional services firm of about 190 employees, positioning Microsoft 365 as the primary Collaboration application across the company.
The Microsoft 365 implementation consolidated standard collaboration capabilities, including cloud email, real time communication and meetings, intranet and document libraries, user file sync and desktop and web productivity apps. Microsoft 365 was configured to deliver core Collaboration functions such as mail and calendaring, team chat and meetings, document management, and user-level file synchronization.
Architecturally the deployment reflects a cloud subscription tenant model with centralized tenant configuration, directory-driven user provisioning, and tenant-level security and compliance settings. The implementation supports common Collaboration workflows including team workspaces, document versioning and coauthoring, and centralized content repositories for cross-functional access.
Operational coverage extended to internal product, engineering, sales and corporate teams, with SharePoint style document governance and Teams style meeting and chat workflows supporting day to day operations. Governance emphasis included tenant configuration, role based access controls and user lifecycle processes to align Collaboration usage with corporate policies.
|
Marketron Broadcast Solutions CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Marketron Broadcast Solutions deployed Zoominfo Platform as an Account Based Marketing solution on its website. The Zoominfo Platform was implemented to surface account and contact intelligence, enrich web visitor data, and enable website-based account identification and targeting, leveraging common Account Based Marketing capabilities including contact enrichment, intent signal capture, and audience segmentation.
Implementation focused on embedding Zoominfo Platform into Marketron's web presence to support marketing and demand generation workflows and to provide a unified account view for sales and marketing alignment. Operational scope centered on marketing and demand generation teams, with governance organized around centralized account lists and segmentation rules to standardize targeting across campaigns and web engagement, and integrations confined to the website instrumentation described in the public site source.
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
|
|
|
|
Sales Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Marketron Broadcast Solutions ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2022 | 2022 |
|
Marketron Broadcast Solutions PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
Marketron Broadcast Solutions IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
Marketron Broadcast Solutions CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at Marketron Broadcast Solutions
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Marketron Broadcast Solutions Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||