MaRS Dicovery District
101 College Street,
Toronto, M5G 1L7, ON,
Canada
Toronto, M5G 1L7, ON,
Canada
1 416-673-8100
Professional Services
MaRS Dicovery District Technographics
MaRS Dicovery District Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MaRS Dicovery District and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 MaRS Dicovery District employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MaRS Dicovery District has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2020, Adobe Connect for Audio Video and Web Conferencing in 2017, Twilio Segment for Customer Data Platform in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MaRS Dicovery District is running and its propensity to invest more and deepen its relationship with Greenhouse , Pinpoint , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MaRS Dicovery District revenues, which have grown to $37.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MaRS Dicovery District intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MaRS Dicovery District Tech Stack and Enterprise Applications
MaRS Dicovery District HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, MaRS Dicovery District deployed Greenhouse ATS as its Applicant Tracking System, integrating candidate workflows into the corporate website. The Greenhouse ATS implementation centralizes recruitment and application intake for MaRS Dicovery District's People Operations and hiring teams.
The deployment uses Greenhouse ATS core functional modules including job posting and careers site embedding, candidate tracking and pipeline management, interview scheduling with structured interview kits, and offer management with onboarding handoffs. Configuration work focused on applicant stages, custom scorecards, and notifications to align recruiter and hiring manager workflows. Greenhouse ATS is surfaced on the public careers pages to capture applications and drive candidates directly into configured talent pipelines.
Architecturally the Greenhouse ATS instance operates as a cloud hosted SaaS service that surfaces job listings on MaRS Dicovery District's website and routes applicant data into centralized recruiter queues. Operational scope includes People Operations and hiring managers across the organization in Canada, with access controls and approval gates configured to support standard hiring governance. The implementation emphasizes structured hiring processes, consolidated candidate pipelines, and system driven workflow orchestration within the Applicant Tracking System.
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Recruiting, Applicant Tracking System | HCM |
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2024 | 2024 |
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MaRS Dicovery District Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, MaRS Dicovery District implemented Adobe Connect as its Audio Video and Web Conferencing solution. Adobe Connect was placed on the MaRS website to provide externally accessible virtual meetings and webinar capabilities for community engagement and partner programming.
The Adobe Connect deployment was configured to enable persistent meeting rooms, webinar session orchestration, screen sharing, real time chat, session recording, and virtual breakout room workflows, reflecting standard Audio Video and Web Conferencing functional modules. Configuration work emphasized session scheduling and registration user flows surfaced via the website, and content management for recorded sessions and on demand playback.
Operational scope covered events, programs, and professional development teams within MaRS Dicovery District, supporting both public facing webinars and internal collaboration across departments. Governance centered on centralized provisioning of meeting rooms, role based access for hosts and presenters, and editorial control of recorded assets, with Adobe Systems supplying the cloud hosted Adobe Connect service embedded on the organization website for event delivery.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2019 | 2019 |
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MaRS Dicovery District CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Segment | Customer Data Platform | CRM | n/a | 2015 | 2015 |
In 2015, MaRS Dicovery District deployed Twilio Segment on their website as a Customer Data Platform. The implementation centers on web event capture to support professional services marketing and client engagement use cases, with deployment focused on in-browser tracking to aggregate user behavior across site pages.
Twilio Segment was configured to collect page views, form submissions, and custom event streams, translating events into a shared dataset for downstream analytics and engagement processes. The Twilio Segment implementation emphasizes identity stitching and profile assembly, producing unified customer records used by segmentation and personalization workflows. Configuration work included mapping event schemas and standardizing traits and identifiers to enable consistent profile resolution.
Operational coverage is concentrated on the public website and supports marketing and customer success functions within the organization. Governance was implemented through a tracking plan, event naming conventions, and controlled schema change processes to manage data quality and limit event sprawl. The architecture is primarily client side instrumentation on the website, providing centralized data collection and profile management via the Customer Data Platform.
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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MaRS Dicovery District ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2019 | 2019 |
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MaRS Dicovery District Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Investment Research and Market Intelligence | Investment Management |
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2017 | 2017 |
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MaRS Dicovery District PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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MaRS Dicovery District IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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MaRS Dicovery District CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Access Security Brokers (CASB) | CyberSecurity |
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2014 | 2015 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at MaRS Dicovery District
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by MaRS Dicovery District Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MaRS Dicovery District IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MaRS Dicovery District digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD MaRS Dicovery District Technographics
MaRS Dicovery District is a Professional Services organization based in Canada,
with around 400 employees and annual revenues of $37.0 million.
MaRS Dicovery District operates a diverse technology stack with applications such as
Greenhouse ATS, Adobe Connect and Twilio Segment,
covering areas like Applicant Tracking System, Audio Video and Web Conferencing and Customer Data Platform.
MaRS Dicovery District has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Greenhouse, Adobe Systems and Twilio.
MaRS Dicovery District recently adopted applications including
Pinpoint ATS in 2024, Salesforce Sales Cloud in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MaRS Dicovery District’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MaRS Dicovery District’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MaRS Dicovery District technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.