Martin Management Group
1048 Ashley St Ste 401,
Bowling Green, 42103, KY,
United States
Bowling Green, 42103, KY,
United States
1 270 783-8080
Automotive
Martin Management Group Technographics
Martin Management Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Martin Management Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Martin Management Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Martin Management Group has purchased the following applications: Autoline Drive DMS for Dealership Management in 2016, CarNow MessageNow for Chatbots and Conversational AI in 2018, CDK Roadster for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Martin Management Group is running and its propensity to invest more and deepen its relationship with CDK Global , CarNow , Cox Automotive or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Martin Management Group revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Martin Management Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Martin Management Group Tech Stack and Enterprise Applications
Martin Management Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | Autoline Drive DMS | Dealership Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Martin Management Group implemented Autoline Drive DMS. Autoline Drive DMS was deployed as a Dealership Management application to support the companys customer-facing sales organization, centralizing internet lead intake, CRM data entry, and dealer trade workflows.
The implementation emphasized internet inquiry handling, structured CRM follow-up notes, and routine call and email follow-up cadences, with explicit operational requirements to address internet inquiries and other forms of inquiries in a timely and professional manner. Configuration and user workflows focused on lead capture, data entry, documentation of follow-up activity, and salesperson guidance for objection handling, reflecting a process-driven rollout across sales teams. Operational interactions included use of CDK Global and ADP-related processes where staff demonstrated familiarity with ADP and CDK tooling, and the deployment supported dealer trades and large-client sales workflows through the Autoline Drive DMS Dealership Management platform.
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Martin Management Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CarNow | Legacy | CarNow MessageNow | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Martin Management Group deployed CarNow MessageNow on its website as its Chatbots and Conversational AI solution to support online sales and service interactions. The implementation targeted customer-facing web engagement for the automotive retail group, aligning conversational workflows with lead capture, appointment scheduling, and live agent handoff to support both sales and service business functions.
The deployment uses a web-embedded CarNow MessageNow conversational widget and a cloud-hosted service layer to manage session routing and transcript persistence. Configuration focused on conversational flow design, lead capture fields, agent console routing and escalation rules, and integration-ready data exports for downstream CRM and service workflows. Governance and operational ownership were organized around digital retail and customer experience teams responsible for response routing, message templates, and ongoing conversation script optimization to maintain consistent customer handling across the website.
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Martin Management Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Roadster | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Martin Management Group deployed CDK Roadster as its customer-facing eCommerce platform on its corporate website. The implementation positions CDK Roadster to serve online vehicle merchandising and shopper engagement for Martin Management Group, linking the eCommerce application directly to automotive retail and digital sales functions.
The CDK Roadster configuration delivers category-aligned capabilities such as inventory merchandising and dynamic vehicle search, detailed vehicle pages for VIN level content, lead capture and contact workflows, online appointment scheduling and service booking, pricing and promotions management, and site content management. CDK Roadster functions as the hosted storefront and consumer-facing commerce layer, supporting sales and marketing workflows for online retail and customer acquisition.
The deployment is embedded on the company website and operates as the front-end commerce channel for dealership sales operations and centralized marketing oversight. Governance emphasis centers on content and merchandising control, lead handling workflows, and cadence for updating inventory and promotional content. No named backend integrations are specified in the source, so operational ownership appears concentrated on web commerce, merchandising, and lead management responsibilities.
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Martin Management Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Automotive Dealership CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2021 | 2021 |
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Martin Management Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Martin Management Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Martin Management Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Martin Management Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Martin Management Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Martin Management Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Martin Management Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Martin Management Group Technographics
Martin Management Group is a Automotive organization based in United States,
with around 450 employees and annual revenues of $60.0 million.
Martin Management Group operates a diverse technology stack with applications such as
Autoline Drive DMS, CarNow MessageNow and CDK Roadster,
covering areas like Dealership Management, Chatbots and Conversational AI and eCommerce.
Martin Management Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CDK Global and CarNow.
Martin Management Group recently adopted applications including
comScore Activation in 2021, Tealium IQ Tag Management in 2021 and CDK Roadster in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Martin Management Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Martin Management Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Martin Management Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.