Masafi LLC
Masafi Park, 8th Street, Industrial Area 3, Al Quoz,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 4 346 5959
Consumer Packaged Goods
Masafi LLC Technographics
Masafi LLC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Masafi LLC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1600 Masafi LLC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Masafi LLC has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2017, FactsEAM for Enterprise Asset Management in 2020, Tawk.to for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Masafi LLC is running and its propensity to invest more and deepen its relationship with Oracle , FACTS Computer Software House , Tawk.to or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Masafi LLC revenues, which have grown to $550.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Masafi LLC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Masafi LLC Tech Stack and Enterprise Applications
Masafi LLC ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2017 | 2018 |
In 2017 Masafi LLC implemented Oracle E-Business Suite as its core ERP Financial platform to centralize financial processing and support a broader digitization agenda. The Oracle E-Business Suite deployment served as the anchor for optimizations and development work focused on paperless workflows across finance and operational back-office functions.
Masafi executed targeted configuration and development within Oracle E-Business Suite to align financial processes with a corporate paperless strategy, extending standard ERP Financial capabilities such as general ledger controls, accounts payable automation, and electronic invoicing for enterprise accounting workflows. Development and customization work was explicitly oriented toward reducing manual paper processing and enabling digital transaction flows within Oracle E-Business Suite.
The implementation was integrated with Oracle WMS & Supply Planning on Fusion, creating a cross-application operational surface between E-Business Suite financial records and Fusion supply chain and warehouse management data. Masafi also implemented RPA to streamline and automate transactional workflows spanning Sales, Finance, and Logistics, orchestrating bot-driven process automation against the Oracle E-Business Suite environment and the Fusion WMS and supply planning layer.
Governance and rollout emphasized process rework and platform-driven controls to support the paperless strategy, with development governance applied to E-Business Suite customizations and RPA scripts. The combined program of Oracle E-Business Suite optimization, Fusion WMS and Supply Planning integration, and RPA automation established a consolidated ERP Financial and supply chain operational footprint across Masafi LLC, with digital workflow orchestration between finance, sales, and logistics teams.
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ERP Financial | ERP |
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2019 | 2019 |
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Masafi LLC ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FACTS Computer Software House | Legacy | FactsEAM | Enterprise Asset Management | ERP Services and Operations | n/a | 2020 | 2020 |
Masafi LLC implemented FactsEAM in 2020 to centralize asset records and maintenance processes across its UAE production sites. The deployment used FactsEAM, an Enterprise Asset Management application from FACTS Computer Software House, to manage production-site equipment, maintenance scheduling, and asset tracking as reflected on the vendor client roster and product information. Module usage is inferred from the vendor’s FactsEAM product descriptions and client listing, pointing to configuration for an asset register, preventive maintenance scheduling, and work order management.
The implementation targeted operational functions including maintenance operations, plant engineering, and site operations, consolidating equipment master data into a single asset registry and introducing standardized maintenance workflows and scheduling capabilities. Typical Enterprise Asset Management capabilities applied include equipment serial and location tracking, maintenance task sequencing, and work order lifecycle orchestration, aligned to the vendor’s FactsEAM functionality. Governance emphasis appears to be on centralizing record ownership, standardizing maintenance planning processes, and establishing role based access and approval flows for maintenance execution within Masafi’s UAE sites.
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Food and Beverage ERP | ERP Services and Operations |
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2017 | 2018 |
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Masafi LLC AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Masafi LLC deployed Tawk.to on its public website. Masafi implemented Tawk.to, a Chatbots and Conversational AI application, as a web-embedded chat widget to provide real-time customer engagement on Masafi.com serving the United Arab Emirates audience.
The deployment uses a client-side widget architecture typical of Chatbots and Conversational AI, delivering live messaging, automated reply scripts, canned responses, visitor presence tracking and chat transcript capture. Configuration and operational governance emphasize widget placement, scripted reply flows and conversation routing to customer support teams, with ongoing monitoring and transcript logging managed by Masafi's digital and customer service functions.
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Masafi LLC Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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Masafi LLC eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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Masafi LLC SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2017 | 2018 |
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Masafi LLC CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Masafi LLC ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Masafi LLC Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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Masafi LLC IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Masafi LLC CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Masafi LLC
| First Name | Last Name | Title | Function | Department | Phone | |
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Commercial Finance Manager | Manager | Finance | |
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Group Chief Audit Executive | CXO | Risk | |
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Chief Information & Technology Officer | CXO | IT | |
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CFO | CXO | Finance | |
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Apps Being Evaluated by Masafi LLC Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Masafi LLC IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Masafi LLC digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Masafi LLC Technographics
Masafi LLC is a Consumer Packaged Goods organization based in United Arab Emirates,
with around 1600 employees and annual revenues of $550.0 million.
Masafi LLC operates a diverse technology stack with applications such as
Oracle E-Business Suite, FactsEAM and Tawk.to,
covering areas like ERP Financial, Enterprise Asset Management and Chatbots and Conversational AI.
Masafi LLC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, FACTS Computer Software House and Tawk.to.
Masafi LLC recently adopted applications including
Tawk.to in 2021, Salesforce Sales Cloud in 2021 and New Relic APM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Masafi LLC’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Masafi LLC’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Masafi LLC technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.