Mash Direct
81 Ballyrainey Rd,
Comber, BT23 5JU,
United Kingdom
Comber, BT23 5JU,
United Kingdom
44 28 9187-8316
Manufacturing
Mash Direct Technographics
Mash Direct Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mash Direct and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Mash Direct employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mash Direct has purchased the following applications: Sage 200 for ERP Financial in 2017, Microsoft 365 for Collaboration in 2016, WooCommerce for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mash Direct is running and its propensity to invest more and deepen its relationship with Sage , Microsoft , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mash Direct revenues, which have grown to $29.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mash Direct intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mash Direct Tech Stack and Enterprise Applications
Mash Direct ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Sage 50 | Sage 200 | ERP Financial | ERP | Pinnacle Online | 2017 | 2017 |
In 2017 Mash Direct implemented Sage 200 as its ERP Financial platform, replacing Sage 50, with Pinnacle Online engaged as the implementation partner. The project established Sage 200 as the central financial system for the business, aligning accounting, transactional ledgers, and reporting under a single application to support manufacturing accounting and commercial finance functions.
Sage 200 was configured to deliver core financial management alongside its embedded business intelligence and reporting capabilities, enabling consolidated data capture from operational sources. The implementation emphasized business intelligence, with data flowing in from all parts of the business to populate financial reports and analytic views, reducing manual data collection and improving visibility across finance and operations.
Pinnacle Online led deployment and configuration work to connect transactional feeds and reporting models, and the rollout covered finance, production planning and commercial teams. The deployment established a central data repository and standardized reporting workflows to support month end, management reporting and analysis, streamlining how financial and operational data is consolidated.
The business reported tangible changes in analytics behavior, Gary Armstrong Finance Director at Mash Direct said "The business intelligence available within Sage 200 provides us with valuable insight. With data flowing in from all parts of the business, we now spend less time collecting data and more time analysing it." Sage 200 now functions as the ERP Financial backbone enabling faster access to integrated financial and operational information.
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Mash Direct Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 Mash Direct implemented Microsoft 365 as its primary Collaboration platform. Mash Direct Microsoft 365 Collaboration supports internal collaboration, email and document management across the business functions of office administration, sales and manufacturing support.
The deployment is a cloud-hosted Microsoft 365 tenant configured to provide core productivity capabilities. Configured services include Exchange Online for corporate email, SharePoint Online for intranet and document libraries, OneDrive for file sync and Microsoft Teams for chat, meetings and team-based collaboration, aligning platform capabilities with Collaboration category functional workflows.
Microsoft 365 is also used on their website according to site metadata, indicating a degree of public-facing integration or asset surfacing tied to the tenant. Operational governance is consistent with a tenant model, using centralized administration and identity management through Azure Active Directory for user provisioning and access controls, applying standard Collaboration governance patterns across departments.
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Mash Direct eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, Mash Direct implemented WooCommerce on its corporate website, deploying an eCommerce storefront using Automattic's WooCommerce platform. The implementation centralized online product presentation and direct-to-consumer ordering for the United Kingdom market, aligning web commerce with the manufacturer’s retail sales channel.
The WooCommerce deployment was configured to support core eCommerce capabilities including product catalog and SKU management, shopping cart and checkout configuration, order management, and tax and shipping settings within the WooCommerce administration. Product pages and promotional content were managed alongside the storefront to present seasonal produce and bundled offerings, while checkout workflows were configured to handle online order capture and basic fulfillment instructions.
Operational ownership for the WooCommerce implementation is aligned to the digital commerce and operations teams at Mash Direct, supporting order capture, fulfillment coordination, and customer service order tracking within the website environment. For a 150 employee manufacturer, the solution provides a compact eCommerce architecture that embeds commerce controls into site administration and day to day order operations.
Governance focuses on centralized product and pricing updates through the WooCommerce admin, release control for promotional content, and process handoffs from online order capture to fulfillment and customer service workflows. The deployment establishes a maintainable web commerce layer, with WooCommerce serving as the primary eCommerce application for Mash Direct.
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Mash Direct CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Mash Direct PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
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Mash Direct IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Mash Direct
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mash Direct Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mash Direct IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mash Direct digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mash Direct Technographics
Mash Direct is a Manufacturing organization based in United Kingdom,
with around 150 employees and annual revenues of $29.0 million.
Mash Direct operates a diverse technology stack with applications such as
Sage 200, Microsoft 365 and WooCommerce,
covering areas like ERP Financial, Collaboration and eCommerce.
Mash Direct has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Microsoft and Automattic.
Mash Direct recently adopted applications including
Salesforce Sales Cloud in 2020, Cloudflare CDN in 2020 and WooCommerce in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mash Direct’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mash Direct’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mash Direct technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.