Mashable, Inc
Mashable, Inc Technographics
Mashable, Inc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mashable, Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 659 Mashable, Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mashable, Inc has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, Jobvite for Recruiting, Applicant Tracking System in 2015, GumGum for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mashable, Inc is running and its propensity to invest more and deepen its relationship with Oracle , Jobvite , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mashable, Inc revenues, which have grown to $42.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mashable, Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mashable, Inc Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Sage Intacct | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Mashable, Inc transitioned its accounting system from Sage Intacct to Oracle NetSuite ERP. Oracle NetSuite ERP is an ERP Financial application deployed after the ZiffDavis acquisition to consolidate accounting and centralize financial management across the organization.
The deployment focused on core ERP Financial capabilities, with configuration work centered on general ledger consolidation, accounts payable workflows, accounts receivable processing, and expense management. The implementation included configuration of period close and financial control workflows consistent with a corporate accounting consolidation following an acquisition.
Operational coverage and day-to-day support spanned finance and accounting staff across the firm, and the NetSuite deployment operated alongside existing financial support tools including MineralTree, Expensfiy, FloQast and a newly implemented travel software. NetSuite served as the primary ledger and control point while staff support processes addressed user issues and cross-system operational handoffs.
Governance and process changes emphasized streamlined approval workflows, leveraging more user-friendly communication channels such as Slack to reduce firm-wide financial approval timelines, with a 60% reduction target and 40% achieved to date. The overall program included training and ongoing support to complete the transition from Sage Intacct to Oracle NetSuite ERP and to simplify expense and travel processes with the new travel software to ultimately reduce operating costs.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Jobvite | Legacy | Jobvite | Recruiting, Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Mashable, Inc implemented Jobvite as its applicant tracking system. Jobvite is deployed as Mashable's Recruiting,Applicant Tracking System and is integrated into the company's public careers pages to publish job postings and capture applicant submissions directly through the website. The deployment centralized requisition posting and initial candidate intake on the Jobvite career site front end.
Functional modules implemented include job posting, candidate profile management, applicant tracking, workflow orchestration for screening and interview scheduling, and offer tracking within Jobvite. Operational ownership resides with Mashable's talent acquisition team and hiring managers who use Jobvite for requisition management and candidate progression across roles. Governance established role based access controls and standardized hiring workflows to manage approvals and candidate data within the Recruiting,Applicant Tracking System.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Mashable, Inc configured GumGum in the Artificial Intelligence Marketing category for use on its public website to enable contextual advertising and visual intelligence across site inventory. The implementation placed GumGum within page level ad flows to analyze content signals and supply context-aware creative and targeting inputs to digital ad operations.
GumGum's deployment emphasized contextual targeting and image recognition capabilities to surface content relevant campaign signals and inform programmatic decisioning and yield management processes. Operational ownership was assigned to Mashable's advertising operations and programmatic teams who managed contextual taxonomies, campaign rules, and ongoing tuning of site level ad decision workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Audio Video and Web Conferencing | Collaboration |
|
2021 | 2021 |
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Collaboration | Collaboration |
|
2011 | 2011 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Content Management | Content Management |
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2018 | 2018 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
|
2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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eCommerce | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Experience | CRM |
|
2012 | 2012 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2009 | 2009 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
|
2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
|
2011 | 2011 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
|
2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
|
2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Apps Development | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
|
2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
|
2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Mashable, Inc
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mashable, Inc Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mashable, Inc IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mashable, Inc digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mashable, Inc Technographics
Mashable, Inc is a Media organization based in United States,
with around 659 employees and annual revenues of $42.0 million.
Mashable, Inc operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Jobvite and GumGum,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Artificial Intelligence Marketing.
Mashable, Inc has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Jobvite and GumGum.
Mashable, Inc recently adopted applications including
LexisNexis ThreatMetrix in 2023, Airtable in 2023 and Zoom in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mashable, Inc’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mashable, Inc’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mashable, Inc technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.