Mason Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mason and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 39 Mason employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mason has purchased the following applications: GoDaddy Webmail for Collaboration in 2022, QuickDesk CRM for CRM in 2023, Elastic Email API for Transactional Email in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mason is running and its propensity to invest more and deepen its relationship with GoDaddy , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mason revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mason intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| QuickDesk | Legacy | QuickDesk CRM | CRM | CRM | n/a | 2023 | 2023 |
In 2023, Mason implemented QuickDesk CRM to centralize CRM and sales and customer engagement activities for its Singapore operations. Mason is a professional services firm with 39 employees, and the QuickDesk CRM deployment was initiated to improve productivity and sales outcomes.
The implementation focused on core CRM capabilities consistent with the CRM category, with contact management and sales pipeline modules likely configured based on the vendor testimonial. Configuration work emphasized structured lead and opportunity records, pipeline stage definitions, and standardized sales workflows to align sales and client services teams. Governance changes included adoption of common data fields and process checkpoints to support consistent sales handoffs and client engagement tracking. The deployment covered operational use across Mason’s Singapore sales and client-facing functions, and the stated outcome was improved productivity and sales outcomes.
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Marketing Automation, Sales Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Elastic Email | Legacy | Elastic Email API | Transactional Email | PaaS | n/a | 2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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