Masterlog Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Masterlog and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 110 Masterlog employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Masterlog has purchased the following applications: Inksen Ecommerce Platform for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Masterlog is running and its propensity to invest more and deepen its relationship with Inksen or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Masterlog revenues, which have grown to $33.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Masterlog intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Inksen | Legacy | Inksen Ecommerce Platform | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Masterlog implemented the Inksen Ecommerce Platform to digitise domestic cargo distribution and tracking in Turkey, aligning logistics workflows with an eCommerce platform strategy. The deployment focused on delivering a combined mobile application and platform to support field operations and centralized distribution control across Masterlog's domestic cargo network.
The implementation configured transportation/TMS and mobile app modules inside the Inksen Ecommerce Platform, enabling shipment orchestration, route scheduling, real time tracking, and mobile driver workflows. Configuration emphasized event based tracking and automated status updates to reduce manual handoffs and increase process consistency.
Operational coverage targeted domestic cargo distribution and field delivery teams across Turkey, centralizing tracking and distribution control within the Inksen Ecommerce Platform. The rollout connected platform functionality to operational workflows, standardizing how dispatch, tracking, and delivery confirmations were executed by mobile users and logistics coordinators.
Governance changes introduced standardized workflows and automated notification rules to support more controllable processes. Reported outcomes included measurable operational gains, process automation, and faster response times, improving the predictability of cargo distribution and tracking operations.
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