Mastermind Toys
Mastermind Toys Technographics
Mastermind Toys Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mastermind Toys and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2300 Mastermind Toys employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mastermind Toys has purchased the following applications: Google Pay for Payment Processing in 2020, Microsoft 365 for Collaboration in 2021, Shopify Plus for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mastermind Toys is running and its propensity to invest more and deepen its relationship with Google , Apple , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mastermind Toys revenues, which have grown to $588.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mastermind Toys intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mastermind Toys Tech Stack and Enterprise Applications
Mastermind Toys ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Mastermind Toys implemented Google Pay on its website. Google Pay is deployed as a Payment Processing capability embedded in the retailer's public e-commerce checkout to enable browser and mobile wallet payments. The integration surfaces Google Pay's client-side JavaScript API within the checkout page, providing wallet selection and payment token exchange as part of the payment acceptance flow. This implementation impacts online commerce operations and places responsibility for ongoing configuration and transaction handling with the ecommerce and payments teams.
The technical footprint centers on client-side SDK integration, payment request API calls, tokenization of card credentials, and standard payment authorization handshakes between the browser and the merchant payment processing endpoint. Configuration work addressed checkout UI integration, payment method routing, and reconciliation workflows for online orders. Mastermind Toys Google Pay Payment Processing relationship is focused on enabling wallet-based card acceptance within the website checkout experience and aligning operational processes for testing and payments operations.
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Payment Processing | ERP |
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2020 | 2020 |
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Mastermind Toys Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Mastermind Toys deployed Microsoft 365 to establish a company-wide Collaboration platform. Microsoft 365 is provisioned as a cloud-hosted SaaS tenant to deliver core collaboration capabilities across the organization.
The implementation emphasizes Collaboration modules including cloud email, real-time chat and meetings, cloud file storage and team sites, and end-user productivity applications. Configuration details align with standard SaaS deployment patterns, using a centrally administered tenant, role-based access controls, and policy-driven content and document governance.
Microsoft 365 is also referenced on Mastermind Toys public website, indicating tenant-linked services and web-facing collaboration components are part of the operational footprint. The deployment supports corporate functions such as merchandising, marketing, finance, and retail store operations across Canada, enabling cross-functional file sharing and synchronous communication.
Governance centers on centralized administration, user provisioning workflows, and scoped access controls to separate corporate and store-level data, with phased adoption across departments and standard change control for collaboration policies. The narrative relationship is clear, Mastermind Toys Microsoft 365 Collaboration supports enterprise productivity and cross-site collaboration for business functions across the retailer.
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Mastermind Toys eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify Plus | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Mastermind Toys implemented Shopify Plus to power its consumer facing website and online retail operations. Shopify Plus serves as the retailer's primary eCommerce platform for storefront presentation, product catalog and SKU management, shopping cart and checkout flows, promotions, and customer accounts. Mastermind Toys is a Canadian retailer with approximately 2300 employees and reported revenue of 588000000, the implementation targeted online merchandising and order capture capabilities.
Configuration and rollout emphasized storefront theming, catalog structure, checkout customization and automation of order processing and fulfillment workflows, using Shopify Plus native enterprise features. Operational scope spans merchandising, digital marketing, customer service and fulfillment teams supporting online sales in Canada, and governance concentrated on centralized catalog and pricing controls with role based access for merchandising and operations. The implementation is positioned as the core eCommerce platform for Mastermind Toys and is instrumented to support ongoing storefront updates and promotion cadence.
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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Mastermind Toys CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Mastermind Toys IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Mastermind Toys CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Mastermind Toys
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Apps Being Evaluated by Mastermind Toys Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mastermind Toys IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mastermind Toys digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mastermind Toys Technographics
Mastermind Toys is a Retail organization based in Canada,
with around 2300 employees and annual revenues of $588.0 million.
Mastermind Toys operates a diverse technology stack with applications such as
Google Pay, Microsoft 365 and Shopify Plus,
covering areas like Payment Processing, Collaboration and eCommerce.
Mastermind Toys has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Microsoft and Shopify.
Mastermind Toys recently adopted applications including
Microsoft 365 in 2021, Cloudflare CDN in 2021 and Google Pay in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mastermind Toys’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mastermind Toys’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mastermind Toys technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.