Masterpet
Lot 2, 31 Topham Road,
Smeaton Grange, 2567, NSW,
Australia
Smeaton Grange, 2567, NSW,
Australia
61 1300 651 111
Retail
Masterpet Technographics
Masterpet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Masterpet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Masterpet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Masterpet has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2005, Microsoft Dynamics NAV Payroll for Payroll in 2005, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Masterpet is running and its propensity to invest more and deepen its relationship with Microsoft , iDt Group , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Masterpet revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Masterpet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Masterpet Tech Stack and Enterprise Applications
Masterpet ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2005 | 2005 |
In 2005, Masterpet implemented Microsoft Dynamics NAV as its ERP Financial platform. The deployment focused on supporting national order fulfillment for pet supplies and accessories, providing a central system for product location management, order processing, and inventory visibility.
Microsoft Dynamics NAV was configured to manage warehouse procedures including pick list generation, stock location records, weekly cyclic stocktaking schedules, and quality control checkpoints for all picked orders. Operational workflows emphasized accurate order picking and processing, with staff instructed to navigate product locations inside Navision to locate SKUs and confirm picks.
Picking operations used RF technology for grocery supermarket orders, with pick confirmations and quality checks recorded against orders in Microsoft Dynamics NAV to maintain inventory accuracy and support order resolution. The application also supported customer service workflows for resolving inquiries and tracked outbound sales activity driven by KPI targets.
Governance and process controls included training programs for new staff on product knowledge and Navision navigation, mandatory reporting of product discrepancies within pick locations, and KPI monitoring targeting 75 or more lines picked per hour. Weekly cyclic stocktaking and embedded quality control routines were institutionalized to align warehouse operations and sales order processing with the ERP Financial system.
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Masterpet HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV Payroll | Payroll | HCM | n/a | 2005 | 2005 |
In 2005 Masterpet implemented Microsoft Dynamics NAV Payroll as its core Payroll application to support onsite payroll and human resources administration at the Prestons NSW 2170 location. The Microsoft Dynamics NAV Payroll deployment was used to centralize payroll processing and employee recordkeeping for the organization.
Configuration and functional coverage focused on payroll processing workflows to run weekly payruns for approximately 150 employees, employee master data and contract setup, superannuation reconciliation with payment submission to relevant super funds, and handling workers compensation claim coordination with insurers. Microsoft Dynamics NAV Payroll also delivered HR-adjacent capabilities to ensure new hire contracts were correctly established in the payroll system and to maintain recurring payroll schedules.
Operational scope combined payroll administration with credit control responsibilities tied to the same site, with credit control tasks including approving new credit applications, implementing collection processes to ensure timely accounts receivable activity, liaising with sales representatives nationally to preserve client relationships, and arranging payment plans for clients experiencing payment difficulties. Governance and process responsibilities remained with the payroll administrator role, which reconciled superannuation accounts and managed interactions with insurance companies for workers compensation claims while operating the Microsoft Dynamics NAV Payroll system.
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Time and Attendance | HCM |
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2017 | 2017 |
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Masterpet Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Masterpet implemented Microsoft 365 to provide cloud-hosted Collaboration capabilities across the organization. The implementation established a Microsoft 365 tenant with cloud identity and licensing to enable core collaboration modules, including Exchange Online for corporate email, SharePoint Online for content and site pages, OneDrive for file storage and sync, and Microsoft Teams for messaging and meetings, and Microsoft 365 is explicitly used on Masterpet's public website for website-related workflows and content asset usage.
The deployment was scoped to company-wide internal teams and business functions responsible for communications, content management and e-commerce support, with administration performed through the Microsoft 365 admin center to manage user provisioning and access controls. Governance centered on centralized document libraries and site publishing workflows, while the integration with the Masterpet website focused on leveraging Microsoft 365 hosted content and assets for web pages and marketing content, aligning the Microsoft 365 Collaboration implementation with day-to-day marketing and operations processes.
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Masterpet CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Masterpet IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Masterpet
| First Name | Last Name | Title | Function | Department | Phone | |
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IT Manager | Manager | IT | |
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L&D Admin Office | Manager | Finance | |
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Executive General Manager | Manager | Finance | |
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Apps Being Evaluated by Masterpet Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Masterpet IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Masterpet digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Masterpet Technographics
Masterpet is a Retail organization based in Australia,
with around 100 employees and annual revenues of $10.0 million.
Masterpet operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Microsoft Dynamics NAV Payroll and Microsoft 365,
covering areas like ERP Financial, Payroll and Collaboration.
Masterpet has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft.
Masterpet recently adopted applications including
Salesforce Sales Cloud in 2021, Microsoft Azure Cloud Services in 2021 and Hotjar in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Masterpet’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Masterpet’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Masterpet technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.