Las Palmas, 35008,
Spain
Mata Canaria Sociedad Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mata Canaria Sociedad and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17 Mata Canaria Sociedad employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mata Canaria Sociedad has purchased the following applications: PrestaShop for eCommerce in 2018, Routee for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mata Canaria Sociedad is running and its propensity to invest more and deepen its relationship with PrestaShop , Routee , Connectif or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mata Canaria Sociedad revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mata Canaria Sociedad intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PrestaShop | Legacy | PrestaShop | eCommerce | eCommerce | n/a | 2018 | 2018 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Routee | Legacy | Routee | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022 Mata Canaria Sociedad implemented Routee as its Marketing Automation solution on its public website. The deployment used the Routee application to centralize web-driven customer engagement, positioning Routee Marketing Automation to handle campaign orchestration and on-site messaging for the distributor based in Spain.
Configuration focused on core Marketing Automation capabilities common to the category, including email and SMS campaign management, web tracking and lead capture, and rule-based automation workflows for visitor to lead conversions. Routee was instrumented to support template management, recipient segmentation and scheduled campaign execution, aligning with small business operational scale for a 17 person distributor.
Technical deployment used website-embedded routing, combining client side tracking and Routee API calls to trigger messaging and capture form submissions directly from matacanaria.com. Operational coverage centered on marketing and customer engagement functions, with workflow automation feeding internal sales and customer response processes.
Governance was implemented to match a single-site rollout model, with user access controls, campaign approval workflows and staged configuration to limit operational risk during initial adoption. The implementation narrative emphasizes Routee as the application delivering Marketing Automation capabilities on the company website, supporting ongoing campaign execution and web-sourced lead capture.
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2018 | 2018 |
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