Dubai, x,
United Arab Emirates
Mawgif Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mawgif and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1400 Mawgif employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mawgif has purchased the following applications: Odoo Open Source ERP for ERP Financial in 2020, IBM Planning Analytics with Watson for EPM in 2018, GoDaddy for Application Hosting and Computing Services in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mawgif is running and its propensity to invest more and deepen its relationship with Odoo , IBM , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mawgif revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mawgif intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Odoo | Legacy | Odoo Open Source ERP | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
|
EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Planning Analytics with Watson | EPM | EPM | 1Direction Global | 2018 | 2018 |
In 2018, Mawgif began implementation of IBM Planning Analytics with Watson as its EPM application, engaging IBM partner 1Direction Global to address fragmented transaction data from its parking machines and meters. The initiative was driven by the CFO to accelerate the month end close and to capture and audit every parking transaction across the business.
The IBM Planning Analytics with Watson deployment leveraged the IBM TM1 in-memory calculation engine to deliver multidimensional modeling, automated consolidation and real-time dashboards. Mawgif configured the solution to automate previously manual Excel-based workflows, instantiate automatic reconciliation between operational feeds and financial ledgers, and provide AI-infused planning and forecasting capabilities consistent with EPM functional workflows.
Integrations included a direct information flow between parking machine transaction systems and the corporate ERP so each parking event was recorded, validated and reconciled automatically, enabling near real-time operational reporting. The rollout covered Mawgif operations across multiple countries including Saudi Arabia, the UAE and Jordan and connected more than 4,000 parking machines and meters to the analytic and planning layer, with remote dashboard access for managers.
Governance and operational changes centered on finance and systems support teams who adopted new audit and exception workflows, using the platform to investigate anomalies and to monitor individual machines and users. The program went live in March 2020 and produced explicit outcomes recorded by the customer, including a reduction in month-end closing from three weeks to four days, real-time monitoring that enabled detection of theft at three branches, and an operational performance improvement of approximately 10 percent.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2023 | 2023 |
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