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Maxx Royal Resorts Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Hotech Legacy Hotech Otello RFM CRM CRM n/a 2020 2020
In 2020, Maxx Royal Resorts deployed Hotech Otello RFM across its properties in Turkey. The Hotech Otello hospitality data platform was used to consolidate guest data and to enable personalized sales and mobile guest processes. Hotech Otello RFM was implemented as a CRM with explicit RFM capabilities, centralizing guest profiles, behavioral and transactional attributes, and supporting segmentation workflows for personalized offers and guest facing mobile interactions. Configuration emphasis was on CRM record unification, RFM scoring and campaign orchestration to support sales and guest engagement workflows. The deployment was reported as actively in use at mid 2020 and scaled to cover property level guest operations and sales functions. Governance focused on platform led guest data consolidation and operationalizing mobile guest process workflows across hotel teams.
IT Decision Makers and Key Stakeholders at Maxx Royal Resorts
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Maxx Royal Resorts Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Maxx Royal Resorts Technographics

Maxx Royal Resorts is a Leisure and Hospitality organization based in Turkey, with around 440 employees and annual revenues of $110.0 million.

Maxx Royal Resorts operates a diverse technology stack with applications such as Hotech Otello RFM, covering areas like CRM.

Maxx Royal Resorts has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Hotech.

Maxx Royal Resorts recently adopted applications including Hotech Otello RFM in 2020, highlighting its ongoing modernization strategy.

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Our research team continuously updates Maxx Royal Resorts’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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