Maxxium
Castle Business Park, Maxxium House,
Stirling, FK9 4RT,
United Kingdom
Stirling, FK9 4RT,
United Kingdom
44 1786 430500
Consumer Packaged Goods
Maxxium Technographics
Maxxium Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Maxxium and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 Maxxium employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Maxxium has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2012, Adobe Connect for Audio Video and Web Conferencing in 2019, Salesforce Marketing Cloud for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Maxxium is running and its propensity to invest more and deepen its relationship with Oracle , Adobe Systems , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Maxxium revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Maxxium intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Maxxium Tech Stack and Enterprise Applications
Maxxium ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012 Maxxium implemented Oracle E-Business Suite as its ERP Financial platform. The Oracle E-Business Suite deployment was scoped to support demand planning and commercial forecasting in the spirits industry, embedding customer contact workflows, collaborative planning sessions, and forecasting clinic reviews with national account managers to drive more disciplined forecast inputs.
Configuration focused on core ERP Financial and operational modules, including general ledger, accounts payable and receivable, inventory and stock management, order management, and allocations workflows. The implementation also captured promotional activity and time-series performance profiles, with configurations to record daily, weekly, monthly and annual performance snapshots to support commercial and finance planning.
The Oracle E-Business Suite environment was integrated with surrounding planning and retail systems, explicitly linking to SAP components and APO for supply chain coordination, Essbase and Hyperion for financial analysis and planning, and Excel for ad hoc modelling and reporting, while EPOS feeds were consumed for tracking and monitoring promotional and sales activity. Operational coverage included Maxxium United Kingdom finance, supply chain, national accounts and brand teams, reflecting cross-functional usage across commercial and logistics functions.
Governance established recurring forecasting clinics with national account managers and a structured collaborative planning cadence, while system workflows supported allocations, stock rework processes and supply chain orchestration. Training and enablement elements referenced brand ambassador and mixology training as part of commercial rollout and user adoption efforts, with SAP key user knowledge retained where SAP components remained in scope.
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Maxxium Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019 Maxxium implemented Adobe Connect on its website to host virtual meetings and public facing webinars. Adobe Connect is used as an Audio Video and Web Conferencing platform embedded into the public site to deliver live webinar sessions and meeting rooms to external audiences. The implementation supports corporate communications and marketing use cases, enabling scheduled webinars, attendee registration flows, and recording playback for on demand access.
Configuration emphasized meeting room templates, webinar staging, screen sharing, polling, chat moderation, and session recording, features aligned with Adobe Connect functionality. Administration and meeting scheduling are governed through centralized account administration and role based access controls to manage hosts and moderators. Adobe Connect is instrumented on the public site to provide embedded meeting experiences and recorded content distribution to customers and partners.
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Maxxium CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Maxxium implemented Salesforce Marketing Cloud. The deployment of Salesforce Marketing Cloud supports Marketing Automation on Maxxium’s website and is focused on marketing and eCommerce customer engagement. Salesforce Marketing Cloud is used to instrument web channels and manage customer communications across email and on-site interactions. This implementation positions Maxxium Salesforce Marketing Cloud Marketing Automation within the company’s marketing operations and digital commerce functions.
The implementation centers on standard Marketing Automation capabilities such as email campaign management, journey orchestration, audience segmentation, and web personalization to drive website-level engagement. Configuration includes web tracking and data capture on the site to feed segmentation and trigger campaigns, with campaign orchestration managed through marketing operations workflows. Governance emphasizes content review, consent management, and coordinated ownership between marketing and technical teams for site instrumentation and data flows.
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Sales Automation, CRM, Sales Engagement | CRM |
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2010 | 2010 |
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Maxxium IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Maxxium
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Human Resources Director | Director | HR | |
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HR Advisor | Manager | HR | |
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HR Advisor & Employment Lawyer | Manager | HR | |
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Apps Being Evaluated by Maxxium Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Maxxium IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Maxxium digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Maxxium Technographics
Maxxium is a Consumer Packaged Goods organization based in United Kingdom,
with around 1800 employees and annual revenues of $600.0 million.
Maxxium operates a diverse technology stack with applications such as
Oracle E-Business Suite, Adobe Connect and Salesforce Marketing Cloud,
covering areas like ERP Financial, Audio Video and Web Conferencing and Marketing Automation.
Maxxium has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Adobe Systems and Salesforce.
Maxxium recently adopted applications including
Cisco Webex Meetings in 2021, CodeTwo Email Signatures in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Maxxium’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Maxxium’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Maxxium technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.