Mayne Publications
Suite 12, 13a Narabang Way, Belrose,
Sydney, 2085, NSW,
Australia
Sydney, 2085, NSW,
Australia
61 02 9452 4517
Professional Services
Mayne Publications Technographics
Mayne Publications Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mayne Publications and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 43 Mayne Publications employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mayne Publications has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Microsoft 365 for Collaboration in 2021, Oracle NetSuite CRM for CRM in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mayne Publications is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mayne Publications revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mayne Publications intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mayne Publications Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | Absolute Vision Technologies | 2015 | 2015 |
In 2015, Mayne Publications implemented Oracle NetSuite ERP in the ERP Financial category to unify financials, subscription and advertising operations for the Australian trade publisher of eight print and digital magazines. The Oracle NetSuite ERP deployment targeted greater business control and efficiency across publishing, circulation, advertising sales and finance.
Absolute Vision Technologies customized the solution using SuiteCloud capabilities to automate subscription management, configure billing automation with auto-reconciliation to source transactions, and instrument lead-to-order-to-cash workflows. Customizations also included print magazine distribution controls to support direct subscribers and news agencies, and tailored records structures to consolidate advertiser and subscriber customer types into a single customer master.
Three isolated systems, Salesforce for advertiser CRM, CRM Australia for subscription management and MYOB for financials, created duplicate data and manual handoffs prior to this program; AVT combined Mayne's advertiser and subscriber records into NetSuite and consolidated customers and transactions to reduce duplicate mailing, double handling and customer complaints. The unified NetSuite implementation centralized mailing and distribution processes and aligned transaction records across advertising, subscriptions and finance.
Governance and operational changes emphasized a single source of truth for management information and decision making, with Absolute Vision Technologies acting as the NetSuite Solution Provider partner to tune workflows and accelerate time to value. Within six months Mayne reported estimated savings of 250 employee hours and a 30% reduction in system cost per year, billing processes running with 100% accuracy through auto-reconciliation, and improved visibility across the full business spectrum via Oracle NetSuite ERP in the ERP Financial category.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | Absolute Vision Technologies | 2015 | 2015 |
In 2015, Mayne Publications implemented Oracle NetSuite CRM. The CRM deployment consolidated subscription management, advertiser CRM, billing and financial reporting into a single cloud platform under the CRM category, providing a unified operational backbone for the publisher of eight print and digital trade magazines and more than 70,000 subscribers in Australia.
The implementation leveraged NetSuite core CRM and ERP capabilities together with SuiteCloud Development Platform extensibility, with customizations delivered by NetSuite Solution Provider Absolute Vision Technologies, AVT. AVT implemented tailored subscription management automation, orchestration of lead-to-order-to-cash workflows, and automated billing reconciliation, configuring Oracle NetSuite CRM to reflect the publisher’s recurring revenue and print distribution requirements.
As part of the program Mayne consolidated customer records and transactional data that had been split across Salesforce for advertisers and CRM Australia for subscriptions, bringing advertiser and subscriber data into Oracle NetSuite CRM as a single customer master. The unified data model supported consolidated mailing and distribution processes, and additional custom logic was added to manage print magazine distribution to direct subscribers and news agencies across thousands of bi-monthly issues.
Governance and process changes focused on workflow automation and reconciliation, with auto-reconciliation of source transactions enabling a previously complex billing process to run with full accuracy and reliability. Lead-to-order-to-cash visibility was instituted to give commercial teams pipeline transparency and to accelerate collections, while management reporting and dashboards in NetSuite provided higher level visibility across business segments.
Within six months of the switchover Mayne reported realized cost savings and productivity gains explicitly tied to the unified Oracle NetSuite CRM environment, including an estimated savings of 250 employee hours and a 30% reduction in system cost every year. The implementation produced improved customer satisfaction through reduced duplicate mailings and double handling, and delivered reliable, automated billing for the publisher’s subscription and advertising workflows.
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Mayne Publications
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mayne Publications Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mayne Publications Technographics
Mayne Publications is a Professional Services organization based in Australia,
with around 43 employees and annual revenues of $7.0 million.
Mayne Publications operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Oracle NetSuite CRM,
covering areas like ERP Financial, Collaboration and CRM.
Mayne Publications has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Microsoft.
Mayne Publications recently adopted applications including
Cloudflare CDN in 2022, Microsoft 365 in 2021 and Salesforce Pardot in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mayne Publications’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mayne Publications’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mayne Publications technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.