Claremont, 91711, CA,
United States
Mazda Of Claremont Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mazda Of Claremont and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 45 Mazda Of Claremont employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mazda Of Claremont has purchased the following applications: VIN IQ for Marketing Analytics in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mazda Of Claremont is running and its propensity to invest more and deepen its relationship with VIN IQ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mazda Of Claremont revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mazda Of Claremont intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VIN IQ | Legacy | VIN IQ | Marketing Analytics | CRM | n/a | 2024 | 2024 |
In 2024 Mazda Of Claremont implemented VIN IQ as its Marketing Analytics solution for the Claremont, California marketing program. The engagement focused on applying VIN-level measurement to paid marketing and vendor spend for a single-store dealership operation.
VIN IQ was used to provide VIN-level marketing analytics, attribution and campaign optimization for paid channels. Module usage was likely centered on VIN IQ Reveal and VIN IQ Impact, enabling VIN-level campaign performance visibility, paid traffic to sold VIN mapping, and vendor performance analysis consistent with Marketing Analytics workflows.
Operational scope covered the dealership marketing function and vendor management for Mazda Of Claremont, with analysis applied directly to paid media buys and vendor spend decisions. Governance shifted toward data-driven campaign reallocation and vendor cost controls, as the analytics outputs were used to identify and cut unnecessary spend and re-prioritize media investments.
The implementation produced explicit outcomes reported in the case study, including a 46% reduction in unnecessary spend, a 40% improvement in marketing spend efficiency, and an 18% increase in sold VINs from paid traffic for the Claremont program. These results reflect the application of VIN IQ Marketing Analytics to improve paid marketing efficiency and sold-VIN attribution for dealership marketing operations.
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