Mcdonald'S Cr. Technographics
Mcdonald'S Cr. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mcdonald'S Cr. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3800 Mcdonald'S Cr. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mcdonald'S Cr. has purchased the following applications: Teamio for Applicant Tracking System in 2019, Hotjar for Customer Experience in 2018, Cloudflare CDN for Content Delivery Network in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mcdonald'S Cr. is running and its propensity to invest more and deepen its relationship with Alma Career , Contentsquare , Smart Emailing or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mcdonald'S Cr. revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mcdonald'S Cr. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mcdonald'S Cr. Tech Stack and Enterprise Applications
Mcdonald'S Cr. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Alma Career | Legacy | Teamio | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Mcdonald'S Cr. implemented Teamio. Mcdonald'S Cr. implemented Teamio, an Applicant Tracking System, for HR recruitment and candidate communication across its Czech Republic and Slovakia operations.
The Teamio deployment emphasized core Applicant Tracking System capabilities, with inferred module usage focused on applicant communication and talent-pool features. Configuration work centered on candidate pipelines, automated messaging for applicants, and talent pool segmentation to improve response workflows and first contact orchestration.
Available client references do not list named system integrations, the implementation scope is described at the HR recruitment function level and across CZ and SK restaurant operations. Operational coverage included recruiting teams and field HR coordinators responsible for frontline hiring, aligning candidate communication workflows with regional hiring schedules.
Governance and rollout prioritized improving response rates to applicants and reducing time to first contact, with process changes to candidate outreach and response SLAs across recruiting teams. Teamio client references report outcomes such as a roughly 30% increase in timely candidate responses and faster first contact times, reflecting the Applicant Tracking System use for centralized candidate communication and talent pooling.
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Mcdonald'S Cr. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Mcdonald'S Cr. deployed Hotjar on its public website https://www.mcdonalds.cz/. Hotjar is implemented as the Customer Experience application to collect on-site behavioral data for web experience analysis and conversion optimization.
The deployment is implemented via a client-side JavaScript snippet across the Czech domain, enabling Hotjar session recordings, heatmaps, conversion funnel tracking, on-page feedback widgets, and qualitative survey capture consistent with Customer Experience tooling. Operational coverage is the corporate Czech Republic website and the implementation supports digital functions including UX, web analytics, and marketing, with governance enforced through site-level analytics configuration and controlled access to recordings and feedback data.
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Marketing Automation | CRM |
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2018 | 2018 |
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Mcdonald'S Cr. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2022 | 2022 |
In 2022, Mcdonald'S Cr implemented Cloudflare CDN on its public website. Cloudflare CDN operates as a Content Delivery Network providing edge caching, HTTP and HTTPS content delivery, TLS termination and standard DDoS mitigation for static and dynamic assets served from https://www.mcdonalds.cz/.
Deployment routes public web traffic through Cloudflare's global edge network in front of the origin, enabling cache control, TTL configuration and origin shielding workflows managed by the web operations team. Operational scope is focused on the public website and associated web operations and marketing functions, with governance centered on cache policy configuration, certificate management and cache invalidation procedures tied into content publishing processes.
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IT Decision Makers and Key Stakeholders at Mcdonald'S Cr.
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Apps Being Evaluated by Mcdonald'S Cr. Executives
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