McNaughton-McKay
1357 E Lincoln Ave,
Madison Heights, 48071, MI,
United States
Madison Heights, 48071, MI,
United States
1 844-687-6262
Distribution
McNaughton-McKay Technographics
McNaughton-McKay Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by McNaughton-McKay and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 McNaughton-McKay employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that McNaughton-McKay has purchased the following applications: LiveChat for Chatbots and Conversational AI in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Telerik Sitefinity CMS for Web Content Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems McNaughton-McKay is running and its propensity to invest more and deepen its relationship with LiveChat, Inc. , Cisco Systems , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing McNaughton-McKay revenues, which have grown to $202.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for McNaughton-McKay intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
McNaughton-McKay Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, McNaughton-McKay implemented LiveChat to provide on-site customer engagement. The deployment placed the LiveChat web chat widget across the corporate website to enable real-time text interactions with buyers, supporting the companys distribution-focused commerce and service workflows.
LiveChat was configured to leverage Chatbots and Conversational AI capabilities including automated greetings, intent-based routing to human agents, scripted responses, and chat transcript capture for asynchronous follow-up. Configuration emphasized the agent console, conversation tagging, and dashboarding to instrument volume, response activity, and routing effectiveness within customer-facing operations.
Operational scope concentrated on customer service and inside sales teams, with site-wide coverage on the public website and targeted use for inquiry and order support workflows. Governance centered on standardized response templates, clear escalation criteria for bot to agent handoff, and defined ownership for monitoring chat activity and maintaining conversational content.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, McNaughton-McKay deployed Cisco Webex Meetings for Audio Video and Web Conferencing. The implementation positioned Cisco Webex Meetings as a cloud-hosted conferencing layer embedded on the corporate website to enable browser-based join flows and public meeting scheduling, using Webex embed code to launch sessions directly from site pages. The architecture relied on Cisco Webex cloud services for media routing and session management while the website integration provided an external-facing entry point for customers and partners.
Configuration emphasized core functional modules common to Audio Video and Web Conferencing, including HD video, audio bridging, screen sharing, meeting recording, and scheduling capabilities. Operational coverage included corporate communications and remote collaboration across distribution operations, with centralized administration via the Cisco Webex admin console to manage user provisioning, meeting policies, and access controls. Governance focused on centralized policy enforcement and site-embedded access workflows to control external-facing meeting usage.
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Progress Software | Legacy | Telerik Sitefinity CMS | Web Content Management | Content Management | n/a | 2013 | 2013 |
In 2013, McNaughton-McKay deployed Telerik Sitefinity CMS. McNaughton-McKay implemented Telerik Sitefinity CMS as its Web Content Management solution on the corporate public website to centralize content publishing and marketing communications.
The implementation leverages standard Web Content Management capabilities including template-driven page composition, a media library for digital assets, structured content types for catalog and informational pages, authoring and approval workflows, and role-based access controls. Configuration focused on content modeling and templating to support consistent presentation across product and corporate content, while editorial workflows were put in place to manage staging and publishing cycles.
Deployment was targeted at the public-facing website infrastructure, with the Sitefinity runtime providing page rendering, search indexing, and content delivery for site visitors. The implementation uses the CMS platform�s API and connector surface to enable future integrations and extensibility common to Web Content Management deployments.
Governance established editorial roles, approval gates, and content lifecycle rules to formalize content stewardship and reduce publishing risk. Operational ownership aligned with marketing and web operations teams to maintain templates, content types, and publishing schedules for the corporate site.
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Web Content Management | Content Management |
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2012 | 2012 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Advanced Planning and Scheduling | SCM |
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2023 | 2023 |
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Allocation and Replenishment | SCM |
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2024 | 2024 |
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Demand Forecasting and Planning | SCM |
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2021 | 2021 |
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Order Management | SCM |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at McNaughton-McKay
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by McNaughton-McKay Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from McNaughton-McKay IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the McNaughton-McKay digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD McNaughton-McKay Technographics
McNaughton-McKay is a Distribution organization based in United States,
with around 900 employees and annual revenues of $202.0 million.
McNaughton-McKay operates a diverse technology stack with applications such as
LiveChat, Cisco Webex Meetings and Telerik Sitefinity CMS,
covering areas like Chatbots and Conversational AI, Audio Video and Web Conferencing and Web Content Management.
McNaughton-McKay has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as LiveChat, Inc., Cisco Systems and Progress Software.
McNaughton-McKay recently adopted applications including
GAINS Replenishment Planning in 2024, GAINS Production Planning and Optimization in 2023 and GAINS Order Promising in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of McNaughton-McKay’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates McNaughton-McKay’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete McNaughton-McKay technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.