Vitoria, 29040-780,
Brazil
Med senior Technographics
Med senior Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Med senior and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 Med senior employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Med senior has purchased the following applications: UpFlux Process Mining for Process Mining in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Crazy Egg for Marketing Analytics in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Med senior is running and its propensity to invest more and deepen its relationship with UpFlux , Google , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Med senior revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Med senior intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Med senior Tech Stack and Enterprise Applications
Med senior Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UpFlux | Legacy | UpFlux Process Mining | Process Mining | Analytics and BI | n/a | 2020 | 2020 |
In 2020 Med senior implemented UpFlux Process Mining to introduce systematic process discovery across its operational footprint. The deployment targeted Process Mining capabilities for healthcare workflows and established UpFlux Process Mining as the central analytics tool for process visibility and root cause analysis.
The implementation configured core process mining modules including process discovery, variant analysis, conformance checking, case-level tracing and visual performance analytics. Data ingestion was organized around event logs and transactional traces to enable sequence reconstruction and time-based KPIs, and the solution was provisioned as a centralized process analytics instance to support cross-functional investigation.
Operational scope emphasized clinical and administrative workflows, with analyst and operational user groups focusing on patient flow, appointment scheduling and revenue cycle related sequences. Governance was aligned to operational and quality stakeholders, who were assigned responsibility for case definition, event log mapping and cadence for process review, enabling repeatable conformance checks and variant management.
Rollout covered staged onboarding of high-priority processes, with configuration of process models and dashboarding for ongoing monitoring and investigation. The narrative reflects an instrumented Process Mining deployment using UpFlux Process Mining for enterprise process visibility, aligned to healthcare operations and administrative business functions.
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Med senior Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Med senior deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The cloud hosted deployment supports the company’s 1100 employees in Brazil, centralizing email, calendaring and document collaboration across corporate and clinical support functions.
The Google Workspace (Formerly Google G-Suite) implementation includes core Collaboration modules such as Gmail, Google Drive, Google Docs, Sheets, Slides and Google Meet, with administration conducted through the Google Admin console for account provisioning and policy enforcement. Configuration emphasizes shared drives for departmental records, collaborative document workflows and synchronous meeting capabilities to support cross site coordination.
Operational governance is managed via centralized administration, role based access controls and data retention settings exposed through Google Workspace administrative tools, aligned with healthcare data handling practices in Brazil. Med senior Google Workspace (Formerly Google G-Suite) Collaboration underpins internal communications, knowledge sharing and collaborative content creation across business functions without evidence of bespoke third party integrations.
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Med senior CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2020 | 2020 |
In 2020, Med senior implemented Crazy Egg on its public website to capture user behavior and support digital marketing analysis. Crazy Egg was provisioned as the Marketing Analytics solution for the www.medsenior.com.br domain, deployed via client side page snippet and tag based instrumentation to enable event capture and page level behavior tracking across consumer facing pages.
Configuration emphasized core Crazy Egg capabilities such as heatmaps, scroll maps, click tracking, and session recordings, with event tagging and conversion funnel instrumentation to align site interactions with ongoing marketing campaigns. Med senior structured dashboards and access controls to deliver behavioral analytics to marketing and digital product teams in Brazil, and instituted a tagging plan and governance practices to maintain consistent event definitions and reporting across site pages.
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Marketing Automation | CRM |
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2020 | 2020 |
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Med senior IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Med senior
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Apps Being Evaluated by Med senior Executives
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