MediaMax Network
200 Summit Lake Drive, Ste. 250,
Valhalla, 10595, NY,
United States
Valhalla, 10595, NY,
United States
1 914-468-8400
Media
MediaMax Network Technographics
MediaMax Network Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MediaMax Network and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 MediaMax Network employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MediaMax Network has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MediaMax Network is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MediaMax Network revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MediaMax Network intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MediaMax Network Tech Stack and Enterprise Applications
MediaMax Network ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, MediaMax Network implemented Oracle NetSuite ERP to centralize financial processes and advertiser account management. The deployment positioned Oracle NetSuite ERP as the core ERP Financial system and incorporated NetSuite CRM capabilities to unify commercial workflows for media sales and billing.
The implementation emphasized ERP Financial functionality, configuring order to cash, invoicing, accounts receivable and billing rules to reflect advertising contract terms and campaign schedules. NetSuite CRM was configured to represent advertiser accounts, campaign level orders and rate cards, enabling sales to billing transaction flows and a shared customer master for ad customers.
Oracle NetSuite ERP and NetSuite CRM were integrated with Publisher's Studio to coordinate creative submissions and proofing, ensuring timely delivery of print ready materials. Operational coverage included account management, ad operations and production teams, with finance and revenue operations consuming transactional data for invoicing and collections.
Governance established approval gates and role based access controls for proof approvals, revision workflows and billing triggers, aligning creative submission milestones with financial cutoffs. Processes were instrumented to support oversight of all advertiser accounts, ensure materials are submitted on schedule using NetSuite and Publisher's Studio, and assist in revising print ready material.
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MediaMax Network Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, MediaMax Network implemented Microsoft 365 as its primary Collaboration platform. The implementation is reported on the company web presence and positions Microsoft 365 as the central productivity and communication solution for the organization.
The Microsoft 365 deployment at MediaMax Network includes standard Collaboration capabilities, including Exchange Online for email, SharePoint Online for intranet and content management, Microsoft Teams for real time communication and meetings, and OneDrive for user file storage. Configuration work focused on tenant setup, license assignment, mailbox provisioning, SharePoint site structure, and Teams channel taxonomy to support editorial and production workflows typical of a media company.
The architecture is a cloud hosted Microsoft 365 tenant with organizational identity and access controls managed through Azure Active Directory, providing centralized authentication and role based access control. Microsoft 365 is used across corporate functions, editorial, production, and marketing, and the presence of Microsoft 365 artifacts is visible on the company website indicating public facing integration with the platform.
Governance centered on a centralized administrative model, with tenant administrators responsible for security policies, retention and compliance settings, and user lifecycle management. Rollout activities emphasized standardization of collaboration patterns, SharePoint site governance, and end user adoption practices to align Microsoft 365 Collaboration capabilities with MediaMax Network business workflows.
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MediaMax Network CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, MediaMax Network deployed Hotjar on its public website to capture visitor behavior and surface qualitative signals for digital experience teams. The deployment places Hotjar squarely in the Customer Experience category and was applied to the company web properties to support marketing and product decisioning.
Hotjar was instrumented via the Hotjar JavaScript tracking snippet embedded in site pages, and configured to collect heatmaps, session recordings, conversion funnel data, and on‑site feedback polls. Configuration focused on page-level tagging, sampling controls, and event capture to limit recordings to relevant user flows and reduce noise, aligning with standard Customer Experience application workflows.
Operational ownership landed with marketing, product, and UX stakeholders who used Hotjar data for behavior analysis and qualitative research. Governance was implemented through access controls and retention settings for recordings and feedback, and rollout was executed incrementally across core site sections to manage data volume and operational adoption.
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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MediaMax Network IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at MediaMax Network
| First Name | Last Name | Title | Function | Department | Phone | |
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President | CXO | Finance | |
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COO / CFO | CXO | Finance | |
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Vice President of IT | VP | IT | |
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Director, Accounting & Human Resources | Director | Finance | |
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Apps Being Evaluated by MediaMax Network Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MediaMax Network IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MediaMax Network digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD MediaMax Network Technographics
MediaMax Network is a Media organization based in United States,
with around 120 employees and annual revenues of $10.0 million.
MediaMax Network operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Hotjar,
covering areas like ERP Financial, Collaboration and Customer Experience.
MediaMax Network has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Contentsquare.
MediaMax Network recently adopted applications including
Fastly in 2021, Hotjar in 2017 and Microsoft 365 in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MediaMax Network’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MediaMax Network’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MediaMax Network technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.