Mediana is a Communications organization based in Poland, with around 10 employees and annual revenues of $1.0 million.

What enterprise applications does Mediana use?

Mediana operates a diverse technology stack with applications such as FreeWheel Demandsuite, GumGum and Hotjar, covering areas like Agency Management, Artificial Intelligence Marketing and Customer Experience.

What digital transformation initiatives has Mediana undertaken?

Mediana has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as FreeWheel, A Comcast Company, GumGum and Contentsquare.

What are the most recent software purchases made by Mediana?

Mediana recently adopted applications including DTScout in 2022, Eyeota DMP in 2022 and comScore Activation in 2022, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at Mediana?

APPS RUN THE WORLD maintains an up-to-date database of Mediana’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track Mediana’s IT investments?

Our research team continuously updates Mediana’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by Mediana?

Subscribe to APPS RUN THE WORLD to access the complete Mediana technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Mediana Technographics, Software Purchases, AI and Digital Transformation Initiatives

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● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Michelin, an e2open customer evaluated Oracle Transportation Management

Mediana Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Mediana and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Mediana employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Mediana has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2019, GumGum for Artificial Intelligence Marketing in 2021, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Mediana is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , GumGum , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Mediana revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mediana intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
FreeWheel, A Comcast Company	Legacy	FreeWheel Demandsuite	Agency Management	ERP Services and Operations	n/a	2019	2019	In 2019, Mediana implemented FreeWheel Demandsuite as its Agency Management solution on its website https://www.crowdmedia.pl/. The FreeWheel Demandsuite deployment is web facing and is used to manage programmatic demand workflows, campaign configuration, inventory management, and reporting consistent with Agency Management functionality. The application name FreeWheel Demandsuite appears in the site ad operations layer and is used to coordinate commercial and digital activities across the organization. Operational coverage is focused on Mediana's digital operations and commercial teams, centralizing campaign trafficking and buyer facing demand controls within the Agency Management application. Governance and configuration are handled through the FreeWheel Demandsuite interface by internal staff, with campaign controls and reporting instrumented on the public site to support demand management and sales coordination.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

FreeWheel, A Comcast Company

Legacy

FreeWheel Demandsuite

Agency Management

ERP Services and Operations

n/a

2019

In 2019, Mediana implemented FreeWheel Demandsuite as its Agency Management solution on its website https://www.crowdmedia.pl/. The FreeWheel Demandsuite deployment is web facing and is used to manage programmatic demand workflows, campaign configuration, inventory management, and reporting consistent with Agency Management functionality. The application name FreeWheel Demandsuite appears in the site ad operations layer and is used to coordinate commercial and digital activities across the organization. Operational coverage is focused on Mediana's digital operations and commercial teams, centralizing campaign trafficking and buyer facing demand controls within the Agency Management application. Governance and configuration are handled through the FreeWheel Demandsuite interface by internal staff, with campaign controls and reporting instrumented on the public site to support demand management and sales coordination.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
GumGum	Legacy	GumGum	Artificial Intelligence Marketing	AI-Powered Application	n/a	2021	2021	In 2021, Mediana deployed GumGum on its public website. GumGum is an Artificial Intelligence Marketing application instrumented on site to enable contextual advertising and computer vision driven content analysis for ad placement, supporting Mediana marketing and advertising functions. The implementation is executed via a client side tag and JavaScript integration embedded in page templates to extract semantic signals and surface contextually relevant creative, consistent with common Artificial Intelligence Marketing architectures. Functional capabilities implemented include contextual targeting, content classification, and creative optimization workflows that feed campaign execution and audience segmentation, with operational ownership centered in Mediana marketing operations and scoped to the company website.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

GumGum

Legacy

GumGum

Artificial Intelligence Marketing

AI-Powered Application

n/a

2021

In 2021, Mediana deployed GumGum on its public website. GumGum is an Artificial Intelligence Marketing application instrumented on site to enable contextual advertising and computer vision driven content analysis for ad placement, supporting Mediana marketing and advertising functions. The implementation is executed via a client side tag and JavaScript integration embedded in page templates to extract semantic signals and surface contextually relevant creative, consistent with common Artificial Intelligence Marketing architectures. Functional capabilities implemented include contextual targeting, content classification, and creative optimization workflows that feed campaign execution and audience segmentation, with operational ownership centered in Mediana marketing operations and scoped to the company website.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Contentsquare

Legacy

Hotjar

Customer Experience

CRM

n/a

2020

In 2020, Mediana implemented Hotjar on its public website. The company Mediana, operating in Communications with about 10 employees, adopted Hotjar as a Customer Experience tool to capture behavioral analytics and on-page feedback for digital engagement. The Hotjar implementation was instrumented via a client-side tracking snippet to capture session recordings, heatmaps, funnels and on-page feedback widgets. Data collection focuses on the company website and supports UX, product and marketing workflows for behavioral analytics within the Communications business function. Deployment reflects a lightweight governance model appropriate for a 10-employee organization, with centralized configuration and dashboard access for the digital marketing or product owner.

Data Management Platform

CRM

2018