Mediaocean
120 Broadway 8th Floor,
New York, 10271, NY,
United States
New York, 10271, NY,
United States
1 212-633-8100
Professional Services
Mediaocean Technographics
Mediaocean Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mediaocean and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Mediaocean employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mediaocean has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, 6sense Account Engagement Platform for Account Based Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mediaocean is running and its propensity to invest more and deepen its relationship with Oracle , Cisco Systems , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mediaocean revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mediaocean intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mediaocean Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2014 | 2015 |
In 2014 Mediaocean implemented Oracle NetSuite ERP to centralize core accounting and billing functions across its US and Canada finance organization. The Oracle NetSuite ERP deployment targeted ERP Financial capabilities, and the program was positioned to support invoicing, revenue recognition, and the complete month end close and reporting package required by the company and its private equity parent.
The implementation configured modules and workflows for billing and invoicing, general ledger, accounts payable, cash management, fixed assets and accrual accounting, along with monthly reconciliation processes and formalized policy documentation. The billing system was a primary focus, and the new billing workflows were implemented and integrated into Oracle NetSuite ERP to consolidate transaction and revenue data into a single ERP ledger for financial close processes.
Integrations were explicitly executed with Salesforce CRM as part of the broader finance and revenue orchestration, and the billing system integration into NetSuite is documented as a key implementation signal. Operational coverage included US and Canada accounting groups, oversight of the billing team, and the general accounting functions that feed month end close and external reporting.
Governance and process changes included instituting monthly reconciliation procedures, documenting accounting policies, and restructuring month end close review and reporting to the private equity owner. The implementation team also used NetSuite as the anchor system during two national acquisition integrations in 2016, conducting training with acquired companies’ accounting teams so Mediaocean could absorb their accounting operations, and the integration effort is described as successful.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Mediaocean deployed Cisco Webex Meetings on its public website. Cisco Webex Meetings is being used as an Audio Video and Web Conferencing platform to enable browser based meeting joins, live audio and video sessions, and participant registration for client facing interactions and internal collaboration.
The implementation emphasized web embedding of Cisco Webex Meetings widgets and host controls, with configuration around scheduling workflows, meeting moderation, screen sharing, and session recording capabilities consistent with Audio Video and Web Conferencing deployments. Standard functional workflows were applied to provision meeting hosts, define attendee join paths, and manage recording and playback policies for client sessions and webinars.
Operational coverage centers on external client engagement from the public website while also supporting sales, account management, marketing, and professional services collaboration needs. The deployment sits at the intersection of customer engagement and internal communications, enabling on demand and scheduled sessions initiated via the corporate web presence.
Governance for Cisco Webex Meetings at Mediaocean was oriented around host role assignments, centralized scheduling procedures, and meeting policy controls to manage access and moderation. Operational processes were adjusted to route client meeting requests through the web based scheduling surface and to standardize meeting moderation and recording practices across affected business functions.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Event Management | Collaboration |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022, Mediaocean deployed 6sense Account Engagement Platform on their website to support Account Based Marketing. The 6sense Account Engagement Platform is instrumented as a site-based account engagement layer, capturing web engagement and intent signals while identifying account-level interactions to inform targeting and activation. Mediaocean configured the platform to serve marketing and demand generation functions, using the website as the primary touchpoint for account signal collection and engagement orchestration. Configuration reflects core Account Based Marketing capabilities, including account scoring, intent signal collection, and account-focused engagement workflows for campaign activation. Operational ownership is centered with marketing and demand generation teams, with governance oriented around account data quality and orchestration rules to sustain consistent targeting across account-level programs.
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2010 | 2010 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Mediaocean
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Mediaocean Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mediaocean IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mediaocean digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mediaocean Technographics
Mediaocean is a Professional Services organization based in United States,
with around 1200 employees and annual revenues of $400.0 million.
Mediaocean operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Cisco Webex Meetings and 6sense Account Engagement Platform,
covering areas like ERP Financial, Audio Video and Web Conferencing and Account Based Marketing.
Mediaocean has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Cisco Systems and 6sense.
Mediaocean recently adopted applications including
Magnite (ex Rubicon Project) in 2023, 6sense Account Engagement Platform in 2022 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mediaocean’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mediaocean’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mediaocean technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.