Montreal, H3K 1G6, QC,
Canada
Mediative Technographics
Mediative Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mediative and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 125 Mediative employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mediative has purchased the following applications: Microsoft 365 for Collaboration in 2015, AdRoll for Digital Advertising Platform in 2013, LogMeIn GoToMyPC for Remote Monitoring and Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mediative is running and its propensity to invest more and deepen its relationship with Microsoft , NextRoll , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mediative revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mediative intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mediative Tech Stack and Enterprise Applications
Mediative Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Mediative implemented Microsoft 365 to standardize Collaboration across its Canadian professional services operations. The deployment was established as a cloud-hosted Microsoft 365 tenant, leveraging core collaboration capabilities such as Exchange Online for corporate email, SharePoint Online for document libraries and content management, Microsoft Teams for real-time messaging and meetings, and OneDrive for personal file sync and sharing.
Microsoft 365 is also surfaced on the Mediative website, enabling content publishing and collaboration workflows tied to site operations. Operational control was structured through centralized tenant administration and role-based access controls, with user provisioning and identity management aligned to the Microsoft 365 collaboration model, supporting marketing, content and client services functions across the organization.
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Mediative CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2013 | 2013 |
In 2013, Mediative implemented AdRoll as a Digital Advertising Platform to power website retargeting and display advertising efforts. The implementation focused on embedding the AdRoll site tag across Mediative web pages to enable audience collection, conversion tracking, and campaign attribution for marketing and demand generation teams.
Configuration work emphasized audience segmentation, conversion pixel instrumentation, dynamic creative delivery, and frequency controls, aligning with common Digital Advertising Platform capabilities. AdRoll was used to orchestrate retargeting campaigns and to operationalize lookalike audience workflows and creative feed management for site-driven ads.
The deployment scope was website-centric, with operational ownership concentrated in digital marketing and web operations, responsible for tag deployment, campaign setup, creative asset feeds, and reporting. No enterprise system integrations are specified in the source, so integrations remained confined to site-level tracking and the AdRoll control plane.
Governance included tag governance, cookie consent alignment, and campaign approval workflows between marketing and analytics to validate tracking fidelity before scaling campaigns. Rollout was phased across pages to confirm audience segmentation and conversion capture prior to broader activation.
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Marketing Automation | CRM |
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2013 | 2013 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2018 | 2018 |
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Mediative ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | LogMeIn GoToMyPC | Remote Monitoring and Management | ITSM | n/a | 2019 | 2019 |
In 2019, Mediative deployed LogMeIn GoToMyPC as a Remote Monitoring and Management capability. Mediative used LogMeIn GoToMyPC on their website to provide remote access sessions and administration of distributed endpoints, positioning LogMeIn GoToMyPC within core IT and remote support workflows.
The implementation emphasized standard Remote Monitoring and Management functional modules, including remote desktop access, session management and logging, file transfer and clipboard support, and centralized administrative controls for user provisioning and role based access. Operational coverage focused on internal IT operations and distributed employees, with governance implemented through centralized admin consoles, session auditing and access control policies to manage remote connectivity and secure support workflows.
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Mediative IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Database Management | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Mediative
Apps Being Evaluated by Mediative Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||