Westminster, 80234, CO,
United States
Melco Embroidery Technographics
Melco Embroidery Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Melco Embroidery and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Melco Embroidery employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Melco Embroidery has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Aspect Zipwire for Call Center in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Melco Embroidery is running and its propensity to invest more and deepen its relationship with Drift , Cisco Systems , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Melco Embroidery revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Melco Embroidery intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Melco Embroidery Tech Stack and Enterprise Applications
Melco Embroidery AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Melco Embroidery implemented Drift AI Chatbot as the customer-facing conversational layer on its melco.com website. The deployment is categorized in Chatbots and Conversational AI and provides real-time website engagement, conversational lead capture, and first-touch support triage.
Configuration emphasized conversational playbooks and qualification flows within Drift AI Chatbot, with scripted routing to internal inboxes and escalation rules for handoff to human sales and support agents. The implementation included session-based lead capture fields and automated response content, leveraging category-aligned capabilities such as intent detection, entity extraction, and contextual follow up.
Operational ownership is held by sales and marketing teams who maintain playbooks, update conversational content, and govern response SLAs to ensure consistent customer engagement. Drift AI Chatbot functions as a primary touchpoint on Melco Embroidery's website to centralize inquiries, qualify prospects, and route conversations to the appropriate business function.
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Melco Embroidery Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Melco Embroidery deployed Cisco Webex Meetings as an Audio Video and Web Conferencing solution. Cisco Webex Meetings was embedded on Melco's public website to enable virtual product demonstrations, live customer consultations, and remote collaboration with manufacturing and field sales personnel in the United States. The implementation aligns the Cisco Webex Meetings application with customer-facing sales and internal engineering and support workflows.
Deployment leveraged Cisco's cloud-hosted meeting infrastructure with browser and client access, providing standard Audio Video and Web Conferencing capabilities such as scheduled meetings, video and audio conferencing, screen sharing, and session recording to support demonstration and training use cases. User provisioning and meeting governance were managed by Melco's IT function, applying meeting controls and access policies consistent with enterprise conferencing practice. Cisco Webex Meetings provides the primary real-time communications layer connecting Melco Embroidery Audio Video and Web Conferencing to core business functions in sales, product engineering, and customer support.
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Melco Embroidery CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aspect Software | Legacy | Aspect Zipwire | Call Center | CRM | n/a | 2016 | 2016 |
In 2016, Melco Embroidery implemented Aspect Zipwire as its Cloud Contact Center solution. The deployment leveraged Aspect Zipwire built-in IVR functionality and cloud routing to enable scalable handling of inbound contacts and to support remote representatives. Configuration emphasized IVR-driven call flows and standardized agent session handling to ensure consistent contact triage.
Aspect Zipwire was provisioned with the option to activate additional channels in the future, preserving multi-channel engagement capabilities beyond voice. The implementation targeted customer service and technical support operations across Melco Embroidery United States operations, centralizing contact routing, remote agent access and workforce flexibility. Governance focused on central configuration of IVR scripts and routing rules to align agent workflows with support operations.
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CRM | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Melco Embroidery PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Melco Embroidery IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Melco Embroidery
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Melco Embroidery Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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