New York, 10017, NY,
United States
Mental Floss and The Week Technographics
Mental Floss and The Week Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mental Floss and The Week and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 65 Mental Floss and The Week employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mental Floss and The Week has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, GumGum for Artificial Intelligence Marketing in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mental Floss and The Week is running and its propensity to invest more and deepen its relationship with Oracle , GumGum , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mental Floss and The Week revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mental Floss and The Week intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mental Floss and The Week Tech Stack and Enterprise Applications
Mental Floss and The Week ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Mental Floss and The Week implemented Oracle NetSuite ERP to centralize core accounting and financial workflows for the Communications business, targeting ERP Financial capabilities across the organization. The Oracle NetSuite ERP deployment was scoped for corporate finance and accounting functions at the publisher, reflecting a single-system approach for invoice-to-cash and procure-to-pay processing.
Configuration focused on standard ERP Financial components, including general ledger configuration, accounts payable, accounts receivable, invoicing and billing, bank reconciliation, and month-end close automation. The implementation emphasized a clean chart of accounts design, role based access controls for finance users, and automated recurring journal processing to support predictable financial close cycles.
Operational coverage included finance and accounting teams within the United States entity, with a phased rollout across payables, receivables, and reporting workflows. Governance introduced formal change control for financial configuration, defined approval workflows for payments and invoices, and a structured month-end calendar to align accounting operations with the Oracle NetSuite ERP environment.
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Mental Floss and The Week AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Mental Floss and The Week implemented GumGum as an Artificial Intelligence Marketing solution on their website. The deployment centralized on-site content intelligence and contextual advertising capabilities to support editorial monetization and targeted creative placement across article pages.
GumGum was deployed as a client-side site integration that instruments pages to analyze visual and textual content, surface contextual signals, and enable context-driven ad placement and content tagging. The configuration emphasized real-time image and page understanding, placement logic that aligns with editorial templates, and reporting surfaced to ad operations and editorial teams.
Integration was executed directly on Mental Floss site pages and woven into editorial workflows to provide content signals for advertising and onsite recommendations, with technical maintenance handled by the web engineering team. Operational coverage focused on the site and its editorial and ad ops functions, where model tuning and placement rules were adjusted through staged rollouts.
Governance encompassed staged page-by-page instrumentation, ongoing tuning of contextual models, and editorial rules to control content-ad alignment. The GumGum implementation provided a persistent on-site AI layer for contextual targeting and content intelligence without introducing external partner references.
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Mental Floss and The Week Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Mental Floss and The Week implemented Google Workspace (Formerly Google G-Suite) as their Collaboration platform. The deployment is referenced on their website and functions as the primary productivity, email, and content collaboration system for both publications.
The implementation uses core Google Workspace capabilities, including Gmail for corporate email, Google Drive and Shared Drives for centralized content storage, Google Docs and Sheets for collaborative authoring and editorial workflows, Google Calendar for scheduling, Google Meet for remote meetings, and the Admin console for domain and user management. Configuration emphasizes shared drive structures, real-time collaborative editing, and cloud-native file versioning to support iterative content creation aligned with publishing cadence.
Operational coverage spans editorial, marketing, and corporate functions within the United States, with centralized account provisioning and group-based access controls. Governance is applied through Admin console policies and Drive sharing settings to manage content access and retention, and the Google Workspace deployment is integrated into web publishing workflows as the authoring and staging layer for site content.
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Mental Floss and The Week CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Mental Floss and The Week IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Mental Floss and The Week
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Chief Executive Officer | CXO | Finance | ||||
| VP Marketing | VP | Marketing | ||||
| Chief Financial Officer | CXO | Finance |
Apps Being Evaluated by Mental Floss and The Week Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||