About the Customer
Merck & Co., Inc., incorporated in 1970, is a global healthcare company. The Company offers health solutions through its prescription medicines, vaccines, biologic therapies, and animal health products. It operates through four segments: Pharmaceutical, Animal Health, Healthcare Services, and Alliances. The Company's Pharmaceutical segment includes human health pharmaceutical and vaccine products marketed either directly by the Company or through joint ventures.
Scope and Challenges
Merck is expanding its use of multichannel Veeva CRM to additional markets, including Latin America and the Asia Pacific. Veeva and Merck are building upon their seven-year partnership to help Merck standardize on a single global CRM solution in order to drive new levels of operating efficiency and commercial effectiveness worldwide. Veeva CRM is used for larger markets.
Outcome and Implications
As part of its expansion with Veeva, Merck will now utilize Veeva CRM, Veeva CRM Approved Email, and Veeva CRM Events Management for all users and markets around the globe to enable a seamless customer experience across channels.
“Our ability to consistently deliver world-class cloud software helps keep our customers ahead as the life sciences industry evolves."
“We are proud to team with Merck on their important mission to bring innovative medicines to market.” - said Peter Gassner, founder, and CEO at Veeva.
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