Merck & Co Digital Transformation Initiatives

About the Customer

Merck & Co., Inc., incorporated in 1970, is a global healthcare company. The Company offers health solutions through its prescription medicines, vaccines, biologic therapies, and animal health products. It operates through four segments: Pharmaceutical, Animal Health, Healthcare Services, and Alliances. The Company's Pharmaceutical segment includes human health pharmaceutical and vaccine products marketed either directly by the Company or through joint ventures. 

Scope and Challenges

Merck is expanding its use of multichannel Veeva CRM to additional markets, including Latin America and the Asia Pacific. Veeva and Merck are building upon their seven-year partnership to help Merck standardize on a single global CRM solution in order to drive new levels of operating efficiency and commercial effectiveness worldwide. Veeva CRM is used for larger markets.

Outcome and Implications

As part of its expansion with Veeva, Merck will now utilize Veeva CRM, Veeva CRM Approved Email, and Veeva CRM Events Management for all users and markets around the globe to enable a seamless customer experience across channels.


“Our ability to consistently deliver world-class cloud software helps keep our customers ahead as the life sciences industry evolves."

“We are proud to team with Merck on their important mission to bring innovative medicines to market.” - said Peter Gassner, founder, and CEO at Veeva.

2000 Galloping Hill Road
Kenilworth, NJ , 7033
1 908-740-4000
Industry Employees Revenue
Life Sciences Subscribe Subscribe

Enterprise Software and Cloud Applications Purchased by Merck & Co

Vendor Old Product New Product Function Market Users VAR/SI When Live
MicroStrategy Legacy Applications MicroStrategy Analytics Analytics Platform Analytics and BI n/a n/a 2016 2018
Subscribe Subscribe Subscribe Customer Relationship Management CRM Subscribe Subscribe 2018 2018

IT Decision Makers and Key Stakeholders at Merck & Co

First Name Last Name Title Email Phone
Subscribe Subscribe Executive Director and Head, Strategic Business Intelligence Subscribe Subscribe
Subscribe Subscribe IT Associate Director, BI Reporting & Analytics Subscribe Subscribe
Subscribe Subscribe Chief Marketing Officer Subscribe Subscribe
Subscribe Subscribe Director, Global Analytics Subscribe Subscribe
Subscribe Subscribe Vice President and CIO, Global Human Health IT Subscribe Subscribe