Coleshill, B46 3BP,
United Kingdom
Mercury xRM Technographics
Mercury xRM Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mercury xRM and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 72 Mercury xRM employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Mercury xRM has purchased the following applications: Microsoft 365 for Collaboration in 2016, Hotjar for Customer Experience in 2020, Atlassian Jira Service Desk for IT Service Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mercury xRM is running and its propensity to invest more and deepen its relationship with Microsoft , CodeTwo , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mercury xRM revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mercury xRM intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mercury xRM Tech Stack and Enterprise Applications
Mercury xRM Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Mercury xRM implemented Microsoft 365 as its Collaboration platform. The deployment serves a 72 employee professional services firm in the United Kingdom, aligning productivity tooling with client delivery, internal operations and marketing activities. Public site metadata shows Microsoft 365 is referenced on their website, indicating the vendor product is part of their external digital footprint.
The Microsoft 365 deployment centers on standard Collaboration capabilities, including Exchange Online email, Office desktop and web applications, SharePoint document management and OneDrive user file sync, together with Teams style real time communication and meetings to support client and internal collaboration. Operational scope spans project delivery, sales, marketing and IT administration through tenant level identity and access controls, content collaboration workflows and centralized configuration for productivity services.
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Mercury xRM CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Mercury xRM deployed Hotjar on its public website. Mercury xRM implemented Hotjar as a Customer Experience application to capture qualitative web analytics and support marketing and UX decision making.
The deployment emphasized Hotjar core capabilities such as session recordings, heatmaps, and on site feedback widgets, leveraging standard Customer Experience workflows to observe user journeys across service pages and contact conversion flows. Implementation was realized by embedding the Hotjar tracking script sitewide and configuring recording and feedback thresholds for targeted pages. Settings were tuned to balance sampling and data volume appropriate for a mid sized professional services firm.
Operational ownership sits with the marketing and UX teams, who use Hotjar session data to prioritize content updates and usability refinements. Governance practices included role based access to recordings and feedback and configuration of data retention and sampling policies to align with UK privacy expectations. Hotjar serves as the qualitative Customer Experience instrumentation layer on the Mercury xRM website.
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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Mercury xRM ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2024 | 2024 |
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Mercury xRM PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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Mercury xRM IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Mercury xRM
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Apps Being Evaluated by Mercury xRM Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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