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Mergermarket Technographics
Mergermarket Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mergermarket and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1300 Mergermarket employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mergermarket has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2021, Hotjar for Customer Experience in 2019, SolarWinds Pingdom RUM for Application Performance Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mergermarket is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mergermarket revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mergermarket intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mergermarket Tech Stack and Enterprise Applications
Mergermarket Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Mergermarket implemented Cisco Webex Meetings as a site embedded conferencing layer. Cisco Webex Meetings is deployed on their website and identified within the Audio Video and Web Conferencing category to provide browser-based access for external briefings and internal collaboration.
The deployment leverages core Audio Video and Web Conferencing capabilities including video meetings, audio bridging, screen sharing, meeting recording, and scheduling, configured to run via Webex browser clients and embedded meeting widgets. Functional emphasis is on meeting orchestration, participant management, and content capture to support live editorial briefings and client-facing presentations.
Operational coverage includes corporate communications, editorial teams, sales, and client services, offering a unified virtual meeting layer accessible from public site touchpoints and internal workflows. Governance and operational controls center on scheduling standards, access controls, and content retention policies administered by centralized IT and communications stakeholders, with rollout sequenced across user groups.
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Collaboration | Collaboration |
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2017 | 2017 |
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Mergermarket CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Mergermarket implemented Hotjar to instrument its customer-facing website for Customer Experience analysis. The deployment uses the Hotjar application to capture user interaction data across web pages, positioning Hotjar as the primary qualitative analytics tool for on-site behavior capture.
The Hotjar implementation includes standard Customer Experience capabilities such as heatmaps, session recordings, conversion funnel observation, and on-page feedback and survey collection, aligning with common behavioral analytics workflows. Instrumentation is delivered client-side via the Hotjar tracking snippet embedded across the site, enabling UX research, product and marketing teams to observe user journeys and surface friction points in digital content and navigation.
Operational governance centers on the digital experience and product teams, who consume Hotjar outputs to inform iterative site adjustments and content prioritization. Hotjar data is treated as a qualitative complement to quantitative analytics, supporting customer experience improvements on Mergermarket web properties without reference to a named system integrator.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Mergermarket ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Solarwinds | Legacy | SolarWinds Pingdom RUM | Application Performance Management | ITSM | n/a | 2019 | 2019 |
In 2019, Mergermarket implemented SolarWinds Pingdom RUM on its public website. The deployment was positioned as an Application Performance Management capability to capture real user experience and baseline web performance across the site.
SolarWinds Pingdom RUM was configured to instrument page load timing, resource performance, and session sampling to deliver real user monitoring data and support routine synthetic availability checks consistent with Application Performance Management deployments. The configuration emphasized browser-side telemetry and performance metrics collection to surface frontend regressions and user experience signals.
Operational scope was limited to the public web estate, with the monitoring footprint serving web operations, engineering, and digital teams responsible for site stability and user experience. Performance telemetry from SolarWinds Pingdom RUM fed into incident triage and prioritization workflows used by those teams to address availability and performance issues.
Governance focused on defining alert thresholds and monitoring coverage for critical user flows, with instrumentation validated incrementally across site pages during rollout. SolarWinds Pingdom RUM supplied continuous performance telemetry to support ongoing maintenance of the Mergermarket website.
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IT Service Management | ITSM |
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2019 | 2019 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Mergermarket PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Mergermarket IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Mergermarket CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Mergermarket
Apps Being Evaluated by Mergermarket Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||