Basel, 4058,
Switzerland
Meteoblue Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Meteoblue and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Meteoblue employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Meteoblue has purchased the following applications: PayPal Braintree for Payment Processing in 2020, Kilkaya for Analytics and BI in 2025, PushWoosh Platform for Customer Engagement in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Meteoblue is running and its propensity to invest more and deepen its relationship with PayPal , Visa , Kilkaya or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Meteoblue revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Meteoblue intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kilkaya | Legacy | Kilkaya | Analytics and BI | Analytics and BI | n/a | 2025 | 2025 |
In 2025, Meteoblue implemented Kilkaya on its website to introduce Analytics and BI capabilities. The deployment embeds Kilkaya instrumentation across public web pages to capture visitor events and telemetry, and to populate Kilkaya dashboards and reporting surfaces for analysis. Configuration emphasizes real-time dashboards, custom visualizations, cohort segmentation, and scheduled reports consistent with Analytics and BI functional workflows.
Operational scope targets product, engineering, and operations teams, providing centralized dashboard access and role based controls during rollout. Governance concentrated on event taxonomy, dashboard ownership, and data collection configuration to align analytics outputs with Meteoblue weather service use cases. The implementation centers on website instrumentation and internal analytics consumption, with Kilkaya serving as the Analytics and BI platform supporting product and operational decision workflows.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PushWoosh | Legacy | PushWoosh Platform | Customer Engagement | CRM | n/a | 2025 | 2025 |
In 2025, Meteoblue implemented PushWoosh Platform on their website. The PushWoosh Platform is deployed as a web push implementation to deliver browser notifications and campaign orchestration, serving Customer Engagement needs for the company based in Switzerland and supporting marketing and user notification workflows. Configuration work focused on site integration via a web SDK, subscription opt in flows, audience segmentation, scheduled campaign management, and analytics instrumentation that captures engagement telemetry for iterative campaign management.
Operational scope is limited to Meteoblue website channels and directly impacts marketing and customer success functions. Governance measures established include consent management, message cadence rules, and a centralized campaign approval process to align notifications with company communication standards, while operational ownership rests with core product and marketing staff.
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2023 | 2023 |
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