Matas Technographics
Matas Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Matas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2124 Matas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Matas has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2019, 52ViKING for Point Of Sale in 2024, TARGIT Decision Suite for Analytics and BI in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Matas is running and its propensity to invest more and deepen its relationship with Microsoft , Fiftytwo , Targit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Matas revenues, which have grown to $659.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Matas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Matas Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | Columbus | 2019 | 2020 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fiftytwo | Legacy | 52ViKING | Point Of Sale | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Matas implemented Fiftytwo’s 52ViKING MPOS to enable mobile checkout, integrate Club Matas loyalty, and support endless-aisles ordering. The project is a retail mobile POS and loyalty integration in Denmark, focused on POS mobile checkout and delivering more personalized in-store service through associate-led interactions.
52ViKING MPOS was configured to run on handheld devices used by store associates for cashier and assisted selling tasks, combining mobile payment capture, customer lookup, and loyalty redemption capabilities. The implementation centralized Club Matas customer profiles and loyalty logic within the point of sale to enable real time personalized promotions and targeted basket expansion at checkout.
The deployment supports endless-aisles ordering workflows that surface inventory to associates and enable order placement from the sales floor, with integration points designed to exchange inventory and order state for in-store fulfillment. 52ViKING MPOS ties loyalty transactions directly to Club Matas so points, offers, and customer identifiers are maintained across mobile checkout and assisted orders.
Operational scope targeted frontline retail operations across Matas stores in Denmark, shifting cashier and sales associate workflows toward mobile checkout and assisted selling. Governance encompassed rollout sequencing, associate enablement, and configuration controls for loyalty rules and order routing to ensure consistent in-store execution.
The implementation is explicitly intended to improve in-store service and increase basket sizes by combining mobile checkout, loyalty-driven personalization, and endless-aisles ordering through Fiftytwo’s 52ViKING MPOS.
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Targit | Legacy | TARGIT Decision Suite | Analytics and BI | Analytics and BI | n/a | 2011 | 2011 |
In 2011, Matas implemented TARGIT Decision Suite. The deployment positioned TARGIT Decision Suite as the enterprise Analytics and BI platform, with adoption across nearly every department at Matas headquarters.
The implementation delivered functional capabilities aligned to business needs, including campaign measurement used by marketing, merchandise tracking used by purchasing to follow goods from Matas HQ to individual retail stores, and HR analytics used to analyze employee satisfaction and development. TARGIT Decision Suite was configured to surface both raw numbers and analytical views through interactive dashboards, ad hoc reporting and scheduled reports. The solution supported multidimensional analysis and KPI frameworks to address distinct departmental requirements.
Operational coverage included Matas HQ and distribution of insights to retail sites, with marketing, purchasing and HR identified as primary business functions consuming reports. Data extraction and reporting workflows aggregated transactional, inventory and employee survey data into the TARGIT environment for visualization and analysis. Departmental users accessed role-specific dashboards to monitor direct mail performance, goods flow to stores and employee development metrics.
Governance emphasized centralized reporting and standardized business views to ensure consistent metrics across functions, with a rollout focused on cross-departmental adoption at headquarters and distribution of reports to store-level stakeholders. Configuration work centered on business-facing data models, KPI definitions and dashboard templates within TARGIT Decision Suite. The implementation established an enterprise BI footprint that unified campaign analytics, supply chain visibility and HR intelligence for Matas.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2011 | 2011 |
|
|
|
|
|
eCommerce | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
eCommerce | eCommerce |
|
2017 | 2017 |
|
|
|
|
|
eCommerce | eCommerce |
|
2017 | 2017 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2019 | 2019 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Engagement | CRM |
|
2022 | 2022 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Support | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Support | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Tag Management | CRM |
|
2020 | 2020 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Matas
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Matas Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Matas Technographics
Matas is a Retail organization based in Denmark,
with around 2124 employees and annual revenues of $659.0 million.
Matas operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, 52ViKING and TARGIT Decision Suite,
covering areas like ERP Financial, Point Of Sale and Analytics and BI.
Matas has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Fiftytwo and Targit.
Matas recently adopted applications including
52ViKING in 2024, Bambuser Video Commerce in 2022 and HERO in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Matas’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Matas’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Matas technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.