Matas Technographics
Matas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Matas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2124 Matas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Matas has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2019, 52ViKING for Point Of Sale in 2024, Bambuser Video Commerce for Customer Engagement in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Matas is running and its propensity to invest more and deepen its relationship with Microsoft , Fiftytwo , Bambuser or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Matas revenues, which have grown to $659.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Matas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Matas Tech Stack and Enterprise Applications
Matas ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | Columbus | 2019 | 2020 |
In 2019, Matas implemented Microsoft Dynamics 365 for Finance and Operations as its cloud ERP backbone. The implementation uses Microsoft Dynamics 365 for Finance and Operations in the ERP Financial category and runs on Microsoft Azure, aligning the ERP with an existing Machine Learning analytics layer and a real-time DataHub that consolidates customer and operational data.
The Dynamics 365 deployment was configured to act as the backbone for core retail processes, linking financial management capabilities with supply chain and inventory controls, logistics, warehouse and stock movement visibility, and retail operations across stores, the webshop and the app. Configuration emphasis was placed on end to end process orchestration so pricing, campaigns and store transactions feed into a single transactional and reporting fabric.
Integrations explicitly included the Groups Machine Learning system that analyzes data from the 1.6 million Club Matas loyalty members and the cloud-based DataHub that connects data across sources and systems in real time, enabling cross-channel customer insight. The architecture is cloud native on Microsoft Azure, with Dynamics 365 for Finance and Operations providing API and data integration touchpoints to the DataHub and downstream retail channels.
Columbus acted as the system integrator and strategic implementation partner, conducting a preliminary analysis, validating the project to Board approval and transitioning into an advisory and delivery support role during the project phase. Governance and rollout were organized as a Group-level ERP program with IT positioned as strategic sparring partner for the business, and the decision to choose a fully cloud-enabled ERP was described internally as a game changer for linking digital engagement, customer experience and operational processes.
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Matas ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fiftytwo | Legacy | 52ViKING | Point Of Sale | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Matas implemented Fiftytwo’s 52ViKING MPOS to enable mobile checkout, integrate Club Matas loyalty, and support endless-aisles ordering. The project is a retail mobile POS and loyalty integration in Denmark, focused on POS mobile checkout and delivering more personalized in-store service through associate-led interactions.
52ViKING MPOS was configured to run on handheld devices used by store associates for cashier and assisted selling tasks, combining mobile payment capture, customer lookup, and loyalty redemption capabilities. The implementation centralized Club Matas customer profiles and loyalty logic within the point of sale to enable real time personalized promotions and targeted basket expansion at checkout.
The deployment supports endless-aisles ordering workflows that surface inventory to associates and enable order placement from the sales floor, with integration points designed to exchange inventory and order state for in-store fulfillment. 52ViKING MPOS ties loyalty transactions directly to Club Matas so points, offers, and customer identifiers are maintained across mobile checkout and assisted orders.
Operational scope targeted frontline retail operations across Matas stores in Denmark, shifting cashier and sales associate workflows toward mobile checkout and assisted selling. Governance encompassed rollout sequencing, associate enablement, and configuration controls for loyalty rules and order routing to ensure consistent in-store execution.
The implementation is explicitly intended to improve in-store service and increase basket sizes by combining mobile checkout, loyalty-driven personalization, and endless-aisles ordering through Fiftytwo’s 52ViKING MPOS.
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Matas CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bambuser | Legacy | Bambuser Video Commerce | Customer Engagement | CRM | n/a | 2022 | 2022 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2020 | 2020 |
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Matas Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2011 | 2011 |
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Matas Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2016 | 2016 |
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Matas eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2011 | 2011 |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Matas ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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Matas IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Matas
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CFO | CXO | Finance | |
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Controller | Director | Finance | |
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Purchasing Manager | Manager | Procurement | |
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Information & Environmental Manager | Manager | IT | |
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Group Chief Accountant | CXO | Finance | |
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Controller | Director | Finance | |
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Head of Investor Relations | Director | Finance | |
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Purchasing Director | Director | Procurement | |
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Purchasing Manager | Manager | Procurement | |
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CEO | CXO | Finance | |
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CIO | CXO | Finance | |
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CRM Manager | Manager | IT | |
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Head of Customer Insights CRM | Director | Customer Service | |
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Customer Support Manager | Manager | Customer Service | |
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Apps Being Evaluated by Matas Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Matas IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Matas digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Matas Technographics
Matas is a Retail organization based in Denmark,
with around 2124 employees and annual revenues of $659.0 million.
Matas operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, 52ViKING and Bambuser Video Commerce,
covering areas like ERP Financial, Point Of Sale and Customer Engagement.
Matas has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Fiftytwo and Bambuser.
Matas recently adopted applications including
52ViKING in 2024, Bambuser Video Commerce in 2022 and Adobe Experience Cloud in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Matas’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Matas’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Matas technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.