Michigan Economic Development
300 N. Washington Sq.,
Lansing, 48913, MI,
United States
Lansing, 48913, MI,
United States
1 888-522-0103
Non Profit
Michigan Economic Development Technographics
Michigan Economic Development Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Michigan Economic Development and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Michigan Economic Development employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Michigan Economic Development has purchased the following applications: SmartJobBoard for Talent Sourcing in 2025, Optimizely Search & Navigation (ex Episerver Find) for Application, Web and Enterprise Search in 2022, Adobe Marketo Engage for Account Based Marketing, Sales Engagement in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Michigan Economic Development is running and its propensity to invest more and deepen its relationship with SmartJobBoard , Optimizely , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Michigan Economic Development revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Michigan Economic Development intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Michigan Economic Development Tech Stack and Enterprise Applications
Michigan Economic Development HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SmartJobBoard | Legacy | SmartJobBoard | Talent Sourcing | HCM | n/a | 2025 | 2025 |
In 2025, Michigan Economic Development implemented SmartJobBoard as the central Talent Sourcing platform to power the Michigan Career Portal and support statewide workforce development. Michigan Economic Development selected SmartJobBoard to provide career-center and job-board capability with explicit emphasis on AI-driven job matching and match scores to improve job seeker relevance and engagement.
The SmartJobBoard implementation focused on core Talent Sourcing modules including a public career center, AI matching and match scoring, large-scale job aggregation, and candidate account and signup workflows. Configuration work emphasized job search relevancy, match score presentation in job listings, and portal enrollment flows that drive monthly signups and sustained user engagement.
Operational coverage targeted public-sector HR and workforce development across Michigan, with the Michigan Career Portal acting as the aggregation point for employer listings and seeker activity. The deployment consolidated job feeds and presented a unified job-board experience for job seekers statewide, aligning Talent Sourcing functionality to public employment services and workforce stakeholders.
Governance and rollout were led by Michigan Economic Development with portal-level administration and content management controls to manage employer postings and aggregated job inventory. Reported portal metrics in 2025 indicate higher application-click rates, increased monthly signups, greater user engagement, and large job aggregation following the SmartJobBoard deployment.
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Michigan Economic Development Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | Optimizely Search & Navigation (ex Episerver Find) | Application, Web and Enterprise Search | Content Management | n/a | 2022 | 2022 |
In 2022, Michigan Economic Development implemented Optimizely Search & Navigation (ex Episerver Find) on its public website. Optimizely Search & Navigation was deployed as an Application, Web and Enterprise Search solution to centralize site search, indexing, and relevance management for public-facing content and resource discovery.
The implementation emphasized core search capabilities including automated indexing of site content, configurable relevance tuning, faceted navigation, typeahead autocomplete, synonym handling, and embedded search analytics. Optimizely Search & Navigation configuration focused on content type mapping, query pipeline rules, and result ranking controls to align search behavior with business resource workflows.
Operational coverage is the public website, where search supports discovery of programs, incentive information, and partner resources, and it serves both external visitors and internal content teams responsible for resource pages. The deployment is organized around search-driven content discovery, with functional terminology including indexing, relevance management, query analytics, and facets being central to how teams interact with the application.
Governance and operational workflow emphasize editorial control over ranking rules and synonym lists, with search analytics used to inform ongoing relevance adjustments and content tagging. Optimizely Search & Navigation is the primary Application, Web and Enterprise Search layer for Michigan Economic Development, enabling content owners to iterate on search relevance and navigation without requiring infrastructure changes.
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Web Content Management | Content Management |
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2019 | 2019 |
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Michigan Economic Development CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo Engage | Account Based Marketing, Sales Engagement | CRM | n/a | 2019 | 2019 |
In 2019, Michigan Economic Development implemented Adobe Marketo Engage. The deployment centers on Account Based Marketing,Sales Engagement and is embedded on the organization website for digital lead capture and campaign activation.
Adobe Marketo Engage is configured to manage account-focused campaign orchestration, multi-step nurture programs, segmentation, and web-based lead capture workflows. The implementation leverages marketing automation functionality for audience segmentation, behavioral tracking on the site, and sequential engagement flows that align with Account Based Marketing,Sales Engagement practices.
Operational use spans marketing, demand generation, and business development teams, aligning digital outreach with account-level targeting and sales engagement processes. Integration is focused on the website for form capture, tracking and campaign triggering, with platform configuration to ingest interaction data and drive persona and account segmentation.
Governance emphasizes lead lifecycle rules, campaign approval workflows, and content personalization processes to operationalize ABM programs and standardize sales handoff. Configuration uses reusable campaign templates, account segmentation rules, and engagement scoring logic to support ongoing Account Based Marketing,Sales Engagement execution across teams.
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Michigan Economic Development IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Michigan Economic Development
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Michigan Economic Development Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Michigan Economic Development IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Michigan Economic Development digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Michigan Economic Development Technographics
Michigan Economic Development is a Non Profit organization based in United States,
with around 500 employees and annual revenues of $100.0 million.
Michigan Economic Development operates a diverse technology stack with applications such as
SmartJobBoard, Optimizely Search & Navigation (ex Episerver Find) and Adobe Marketo Engage,
covering areas like Talent Sourcing, Application, Web and Enterprise Search and Account Based Marketing, Sales Engagement.
Michigan Economic Development has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SmartJobBoard, Optimizely and Adobe Systems.
Michigan Economic Development recently adopted applications including
SmartJobBoard in 2025, Optimizely Search & Navigation (ex Episerver Find) in 2022 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Michigan Economic Development’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Michigan Economic Development’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Michigan Economic Development technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.