Lansing, 48913, MI,
United States
Michigan Economic Development Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Michigan Economic Development and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Michigan Economic Development employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Michigan Economic Development has purchased the following applications: SmartJobBoard for Talent Sourcing in 2025, Optimizely Search & Navigation (ex Episerver Find) for Application, Web and Enterprise Search in 2022, Adobe Marketo Engage for Account Based Marketing, Sales Engagement in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Michigan Economic Development is running and its propensity to invest more and deepen its relationship with SmartJobBoard , Optimizely , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Michigan Economic Development revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Michigan Economic Development intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SmartJobBoard | Legacy | SmartJobBoard | Talent Sourcing | HCM | n/a | 2025 | 2025 |
In 2025, Michigan Economic Development implemented SmartJobBoard as the central Talent Sourcing platform to power the Michigan Career Portal and support statewide workforce development. Michigan Economic Development selected SmartJobBoard to provide career-center and job-board capability with explicit emphasis on AI-driven job matching and match scores to improve job seeker relevance and engagement.
The SmartJobBoard implementation focused on core Talent Sourcing modules including a public career center, AI matching and match scoring, large-scale job aggregation, and candidate account and signup workflows. Configuration work emphasized job search relevancy, match score presentation in job listings, and portal enrollment flows that drive monthly signups and sustained user engagement.
Operational coverage targeted public-sector HR and workforce development across Michigan, with the Michigan Career Portal acting as the aggregation point for employer listings and seeker activity. The deployment consolidated job feeds and presented a unified job-board experience for job seekers statewide, aligning Talent Sourcing functionality to public employment services and workforce stakeholders.
Governance and rollout were led by Michigan Economic Development with portal-level administration and content management controls to manage employer postings and aggregated job inventory. Reported portal metrics in 2025 indicate higher application-click rates, increased monthly signups, greater user engagement, and large job aggregation following the SmartJobBoard deployment.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | Optimizely Search & Navigation (ex Episerver Find) | Application, Web and Enterprise Search | Content Management | n/a | 2022 | 2022 |
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Web Content Management | Content Management |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo Engage | Account Based Marketing, Sales Engagement | CRM | n/a | 2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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