Microcel
75 Huff Ave Trenton,
Quinte West, K8V 0H3, ON,
Canada
Quinte West, K8V 0H3, ON,
Canada
1 613-392-3875
Manufacturing
Microcel Technographics
Microcel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Microcel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Microcel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Microcel has purchased the following applications: Sage 300 ERP (formerly Accpac) for ERP Financial in 2019, Microsoft 365 for Collaboration in 2021, Canada Post EST 2.0 for Shipping Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Microcel is running and its propensity to invest more and deepen its relationship with Sage , Oracle , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Microcel revenues, which have grown to $52.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Microcel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Microcel Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 300 ERP (formerly Accpac) | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
In 2019 Microcel implemented Sage 300 ERP (formerly Accpac) as its ERP Financial backbone to centralize accounting and transactional workflows for the manufacturing business. The implementation positioned Sage 300 ERP to support financial recordkeeping and to provide transaction level data used by sales and marketing functions.
Configuration concentrated on core ERP Financial capabilities, including general ledger, accounts receivable, accounts payable, order management and inventory costing modules consistent with mid market manufacturing needs. The system was explicitly used to assemble and analyze sales forecasts to assist the VP of Marketing and Sales, and to support order processing and account management activities tied to the Amazon Marketplace.
The deployment integrated with the broader digital stack referenced in daily operations, including WordPress, CommerceHub, Merchant systems, Sitefinity and ICINITI, enabling product data, pricing and order flows to populate Microcel brand pages, product descriptions and microsites. Operational coverage included marketing, sales, e commerce and customer service workflows, with staff monitoring social platforms such as Facebook, Instagram and LinkedIn and using analytics tools to report campaign performance.
Governance and process coordination emphasized cross functional handoffs between marketing, sales, product management and external partners to plan tradeshows, promotional presentations and vendor onboarding, with the ERP serving as the authoritative source for product records, launch dates and new vendor information. Daily operational tasks referenced Photoshop and SAGE ERP ACCPAC for maintaining brand pages, processing orders and supporting marketplace account management, while staff responsibilities included customer inquiry response and collaborative campaign execution.
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Microcel implemented Microsoft 365 to centralize Collaboration across its manufacturing operations. The deployment was provisioned as a cloud-hosted Microsoft 365 tenant with centralized administration and organization-wide user provisioning, consistent with a SaaS first collaboration architecture. The rollout targeted company wide collaboration patterns for a 100 employee manufacturing company.
Microsoft 365 modules and capabilities in use include Exchange Online for email, Microsoft Teams for synchronous collaboration, SharePoint and OneDrive for document management and intranet content, and Office desktop and web applications for knowledge work. Microcel is using Microsoft 365 on their website, reflecting public facing use of Microsoft 365 capabilities for corporate communications. Governance and operational work focused on tenant administration, access and sharing policies, and retention and compliance settings to support collaboration across engineering, operations and commercial teams.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Canada Post | Legacy | Canada Post EST 2.0 | Shipping Management | eCommerce | n/a | 2018 | 2018 |
In 2018, Microcel implemented Canada Post EST 2.0 on its website. Canada Post EST 2.0 is used as a Shipping Management solution integrated into the public storefront to manage shipping options at checkout and to support online order fulfillment workflows.
The deployment centers on embedding Canada Post EST 2.0 into the website checkout and order capture flow, providing Shipping Management capabilities such as carrier rate calculation, parcel label generation, address validation, and shipment tracking feed into the ecommerce experience. Configuration work focused on mapping product dimensions and service rules to Canada Post EST 2.0 rate logic and enabling label printing and tracking references to be associated with individual web orders.
Operational scope covers ecommerce, warehouse fulfillment, and customer service functions that handle ship notifications and tracking inquiries. Governance and process changes included centralizing shipping selection at checkout, standardizing label generation and tracking notification procedures, and aligning fulfillment tasks with the shipping tool to ensure consistency across online order handling.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Microcel
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Microcel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Microcel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Microcel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Microcel Technographics
Microcel is a Manufacturing organization based in Canada,
with around 100 employees and annual revenues of $52.0 million.
Microcel operates a diverse technology stack with applications such as
Sage 300 ERP (formerly Accpac), Microsoft 365 and Canada Post EST 2.0,
covering areas like ERP Financial, Collaboration and Shipping Management.
Microcel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Microsoft and Canada Post.
Microcel recently adopted applications including
Microsoft 365 in 2021, Salesforce Sales Cloud in 2021 and Microsoft Azure Cloud Services in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Microcel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Microcel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Microcel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.