Microland
2300 Lakeview Parkway, Suite 700,
Alpharetta, 30009, GA,
United States
Alpharetta, 30009, GA,
United States
1 425-748-5159
Professional Services
Microland Technographics
Microland Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Microland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5200 Microland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Microland has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, 6sense Account Engagement Platform for Account Based Marketing in 2020, Amazon SES for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Microland is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , 6sense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Microland revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Microland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Microland Tech Stack and Enterprise Applications
Microland Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Microland implemented Cisco Webex Meetings as its Audio Video and Web Conferencing platform. Cisco Webex Meetings is embedded on Microland's public website to provide browser-based meeting join flows and externally facing conferencing for client engagement.
Deployment centers on the Webex meeting and collaboration stack, leveraging web-based audio and video, screen sharing, meeting host controls, and participant management capabilities typical of Cisco Webex Meetings. Functional modules observed include meeting hosting, content sharing, and real-time collaboration workflows that support scheduled and ad hoc sessions. The full application name Cisco Webex Meetings is used to manage session orchestration and attendee experience on web pages.
Operational scope spans customer engagement, sales demonstrations, remote delivery of professional services, and internal collaboration across Microland's organization. Governance and access control are handled through Cisco Webex administrative settings to standardize meeting provisioning and participant permissions, aligning IT and communications teams around conferencing policies. Microland Cisco Webex Meetings Audio Video and Web Conferencing supports business functions in client interaction and workforce collaboration.
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Collaboration | Collaboration |
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2017 | 2017 |
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Microland CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 6sense | Legacy | 6sense Account Engagement Platform | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020 Microland deployed the 6sense Account Engagement Platform on its website to operationalize account level engagement within an Account Based Marketing approach. The 6sense Account Engagement Platform is instrumented to capture web-based account identification and intent signals, deliver predictive account scoring, and enable orchestration of account engagement consistent with Account Based Marketing capabilities.
The deployment is website centric, relying on front end instrumentation to surface account-level analytics, intent profiles, and engagement cohorts that inform outbound and inbound account engagement workflows for marketing and sales teams. Governance and operational scope emphasize coordination between demand generation and sales operations to translate web-sourced account signals into prioritized engagement, and configuration work centers on segmentation, scoring, and playbook orchestration within marketing and revenue workflows.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Microland PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020, Microland implemented Amazon SES to provide Transactional Email services for its corporate website. The implementation targets customer facing message delivery, including site triggered notifications and account related communications, with Amazon SES acting as the outbound mail stream for web application flows.
Configuration focused on standard Transactional Email capabilities, including verified sending domains, template management for consistent message formatting, and suppression list and bounce handling for deliverability control. Amazon SES was configured to support API or SMTP integration patterns typical for web backends, enabling programmatic send operations and template substitution at send time.
Operational coverage centers on the website and associated customer interaction touchpoints, where Amazon SES handles delivery of transactional notifications and automated confirmations for online workflows. The deployment includes monitoring of delivery events and complaint signals, and leverages SES native message feedback features to route bounces and complaints into operational handling processes for support and site reliability teams.
Governance practices align with email operational controls, including domain verification and authentication setup, template versioning and change controls, and runbook driven responses to elevated bounce or complaint rates. Amazon SES is therefore the primary Transactional Email platform for Microland web delivery, providing the foundational email send architecture for customer facing web communications.
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Microland IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Backup as a Service (BaaS) | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Microland CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Microland
| First Name | Last Name | Title | Function | Department | Phone | |
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Business Development Manager | Manager | Sales | |
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Chief Technology Officer | CXO | IT | |
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Senior Vice President Strategic Accounts and Head of IIoT Business | VP | Sales | |
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Apps Being Evaluated by Microland Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Microland IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Microland digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Microland Technographics
Microland is a Professional Services organization based in United States,
with around 5200 employees and annual revenues of $1.20 billion.
Microland operates a diverse technology stack with applications such as
Cisco Webex Meetings, 6sense Account Engagement Platform and Amazon SES,
covering areas like Audio Video and Web Conferencing, Account Based Marketing and Transactional Email.
Microland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, 6sense and Amazon Web Services (AWS).
Microland recently adopted applications including
Microsoft Clarity in 2021, Salesforce Sales Cloud in 2021 and 6sense Account Engagement Platform in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Microland’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Microland’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Microland technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.