Hong Kong, n/a,
Hong Kong
Midasbuy Hong Kong Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Midasbuy Hong Kong and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Midasbuy Hong Kong employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Midasbuy Hong Kong has purchased the following applications: Adyen for Payment Processing in 2021, Microsoft 365 for Collaboration in 2023, Tencent SES for Marketing Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Midasbuy Hong Kong is running and its propensity to invest more and deepen its relationship with Adyen , Visa , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Midasbuy Hong Kong revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Midasbuy Hong Kong intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adyen | Legacy | Adyen | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tencent Cloud | Legacy | Tencent SES | Marketing Automation | CRM | n/a | 2023 | 2023 |
In 2023, Midasbuy Hong Kong implemented Tencent SES to support Marketing Automation for its gaming top-up and payment services. The deployment of Tencent SES is oriented around sending transactional purchase emails and promotional marketing messages to gamers, aligning the application with both marketing and payments communication workflows.
The implementation centers on core email delivery capabilities of Tencent SES, including API based message sending, SMTP relay for transactional notifications, template management for promotional content, and deliverability monitoring. Tencent SES is used to manage both transactional and marketing message streams, enabling separation of event driven purchase notifications and bulk promotional campaigns within the Marketing Automation category.
Integration work focused on hooking Tencent SES into Midasbuy's game top-up and payment operations through application programming interfaces, so that purchase confirmations and payment receipts are issued automatically as part of the customer checkout flow. Operational coverage is scoped to Midasbuy Hong Kong customer communications, supporting marketing teams and payment operations with message orchestration and event triggered email delivery.
Governance and operational controls were established around template lifecycle, consent and suppression list handling, sending quotas and monitoring dashboards, reflecting standard Marketing Automation practices for email governance. Configuration and rollout followed typical SaaS patterns, with segmentation and template configuration driving how Tencent SES delivers transactional and promotional communications across Midasbuy Hong Kong systems.
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Tag Management | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2025 | 2025 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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