Midco
3901 N. Louise Ave,
Sioux Falls, 57107, SD,
United States
Sioux Falls, 57107, SD,
United States
1 800-888-1300
Communications
Midco Technographics
Midco Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Midco and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Midco employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Midco has purchased the following applications: NetCracker Technology Digital Business Enablement for OSS/BSS in 2017, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Khoros Platform Care for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Midco is running and its propensity to invest more and deepen its relationship with NEC Corporation , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Midco revenues, which have grown to $700.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Midco intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Midco Tech Stack and Enterprise Applications
Midco ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NEC Corporation | Legacy | NetCracker Technology Digital Business Enablement | OSS/BSS | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Midco expanded and extended its billing relationship with NEC Corporation by implementing NetCracker Technology Digital Business Enablement within its OSS/BSS environment. The effort focused on strengthening billing and revenue management for Midco's business customers and was managed through the Information Systems organization.
The NetCracker Technology Digital Business Enablement deployment centered on NetCracker's next-generation Revenue Management solution to enable complex B2B billing scenarios and dynamic pricing. Configuration emphasized revenue management functions common to OSS/BSS platforms, including product catalog support, rating and charging, billing orchestration and invoice generation, and rule based pricing to support value added services and tiered offers.
Operational coverage included Midco's billing and revenue operations teams responsible for business customers, with governance overseen by senior IT leadership. Midco stated the initiative would enhance its ability to offer dynamic pricing options while reducing operational costs, and confirmed an ongoing relationship with NetCracker to expand its revenue management capabilities.
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OSS/BSS | ERP Services and Operations |
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2018 | 2018 |
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Midco Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020 Midco implemented Cisco Webex Meetings, deploying Cisco Webex Meetings in an Audio Video and Web Conferencing context on its public website to enable browser-based meeting joins and hosted conferencing sessions. The deployment signal is focused on web-embedded meeting flows, indicating the Cisco Webex Meetings application is operational as the company's primary web-facing conferencing touchpoint for audio, video, and attendee access.
The implementation aligns with standard Audio Video and Web Conferencing capabilities including video and audio conferencing, screen sharing, meeting recording and browser client participation, with Cisco Webex Meetings providing the cloud-hosted meeting infrastructure. Midco leverages the application on its website to support both internal collaboration and external customer or partner meetings, with configuration centered on web session orchestration and meeting access controls consistent with enterprise conferencing workflows.
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Midco CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Khoros | Legacy | Khoros Platform Care | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Midco implemented Khoros Platform Care, deploying the Khoros Platform Care application to support Customer Experience business functions across the communications provider. Midco is a U.S. communications company of roughly 1,200 employees and the implementation targeted customer care and community engagement workflows.
The implementation centralized digital engagement and operational support for customer care, community management, and social response. Functional capability focus included continuous platform operations, moderation and response workflows, and content governance consistent with Customer Experience tooling.
Operational coverage emphasized customer support, digital experience and community teams, standardizing moderation governance and escalation processes across channels. The deployment positioned Khoros Platform Care as a managed operational layer to sustain day to day moderation, content lifecycle handling, and ongoing platform tuning.
Governance was organized to embed platform support into customer service operations, formalize moderation policies, and create escalation workflows between community moderators and service teams. The narrative establishes Midco Khoros Platform Care Customer Experience alignment, describing a centralized approach to platform care and operational governance.
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Engagement | CRM |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Midco
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President, Network Engineering | VP | R&D | |
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Director of Network Operations | Director | IT | |
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Director of Core IP and Transport | Director | Supply Chain | |
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Network Capacity Manager | Manager | IT | |
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Senior Manager of Business Network Engineering | Manager | R&D | |
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Apps Being Evaluated by Midco Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Midco IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Midco digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Midco Technographics
Midco is a Communications organization based in United States,
with around 1200 employees and annual revenues of $700.0 million.
Midco operates a diverse technology stack with applications such as
NetCracker Technology Digital Business Enablement, Cisco Webex Meetings and Khoros Platform Care,
covering areas like OSS/BSS, Audio Video and Web Conferencing and Customer Experience.
Midco has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as NEC Corporation, Cisco Systems and Khoros.
Midco recently adopted applications including
CodeTwo Email Signatures in 2021, Cisco Webex Meetings in 2020 and Microsoft 365 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Midco’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Midco’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Midco technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.