San Francisco, 94105, CA,
United States
Middesk Technographics
Middesk Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Middesk and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Middesk employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Middesk has purchased the following applications: FrontApp for Collaboration in 2020, FullStory for Customer Experience in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Middesk is running and its propensity to invest more and deepen its relationship with Front , Google , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Middesk revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Middesk intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Middesk Tech Stack and Enterprise Applications
Middesk Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Front | Legacy | FrontApp | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Middesk implemented FrontApp as a Collaboration application on its website. The deployment embeds FrontApp to capture web originated inquiries and to centralize customer facing messaging into a single team inbox.
Configuration focused on FrontApp shared inbox capabilities, collaborative internal commenting, assignment and routing rules, and templated responses to standardize outbound messaging. For a 50 person professional services firm, configuration emphasized lightweight automation and role based access controls to support sales and customer success workflows.
Operational scope covers customer support, sales, and operations teams who use FrontApp to triage inbound website leads and customer requests. The implementation follows a cloud hosted SaaS architecture, with the primary integration surface being the site embedded messaging and email routing into the FrontApp console.
Governance introduced centralized inbox ownership, message assignment conventions and standardized reply templates to preserve conversation context and streamline handoffs. Middesk FrontApp Collaboration supports customer support and sales functions, connecting website contact capture to collaborative workflows for operational teams.
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Collaboration | Collaboration |
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2019 | 2019 |
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Middesk CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Middesk implemented FullStory on their website to capture user sessions and behavioral analytics. FullStory is deployed as the Customer Experience layer for middesk.com and the embedded product UI, instrumenting front end interactions through a client side JavaScript snippet and collecting event level data for analysis. The implementation scope focuses on product, UX, marketing, and customer support functions across the company web properties, aligning behavioral capture with user journeys on the public site and sign up flows.
The FullStory configuration leverages session replay, heatmaps, event and funnel tracking, and user segmentation capabilities typical of Customer Experience platforms to surface click, scroll, and navigation patterns. Data capture is performed in-browser and surfaced in the FullStory console for behavioral analysis and troubleshooting, with governance organized around access controls and an event taxonomy maintained by product and growth teams. Configuration and operational scale reflect a 50 person organization, favoring lightweight client instrumentation and event configuration over enterprise middleware.
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Marketing Analytics | CRM |
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2020 | 2020 |
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Middesk IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021 Middesk implemented Microsoft Azure Cloud Services to host its public website and customer-facing application components. The Microsoft Azure Cloud Services deployment addresses Application Hosting and Computing Services requirements for web-facing compute, scalable application delivery, asset storage and content delivery.
The implementation architecture leverages cloud compute and managed platform capabilities to provide scalable web hosting, automated provisioning, object storage for static assets, content delivery fronting and TLS termination, along with cloud-native monitoring and logging for operational observability. Integrations are focused on the public website and DNS provisioning, aligning platform compute and storage with Middesk engineering and site reliability workflows. Governance emphasizes cloud configuration, access control and operational monitoring consistent with an Application Hosting and Computing Services deployment for a small professional services company.
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Middesk
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Sales | Director | Finance | |
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Head Of Operations | Director | Finance | |
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Chief Executive Officer & Co-Founder | CXO | Finance | |
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Apps Being Evaluated by Middesk Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||