Midwest Energy Association (MEA)
7825 Telegraph Rd,
Bloomington, 55438, MN,
United States
Bloomington, 55438, MN,
United States
1 651-289-9600
Professional Services
Midwest Energy Association (MEA) Technographics
Midwest Energy Association (MEA) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Midwest Energy Association (MEA) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Midwest Energy Association (MEA) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Midwest Energy Association (MEA) has purchased the following applications: Trivantis Lectora for Learning and Development in 2006, Personify MemberClicks for Membership Management in 2018, Ruby Live Chat for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Midwest Energy Association (MEA) is running and its propensity to invest more and deepen its relationship with Trivantis , Personify , Ruby or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Midwest Energy Association (MEA) revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Midwest Energy Association (MEA) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Midwest Energy Association (MEA) Tech Stack and Enterprise Applications
Midwest Energy Association (MEA) HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Trivantis | Legacy | Trivantis Lectora | Learning and Development | HCM | n/a | 2006 | 2006 |
In 2006 Midwest Energy Association implemented Trivantis Lectora for Learning and Development. The deployment centralized course authoring within MEA’s training function to support client-specific instructional programs for technical and problem-solving audiences.
Trivantis Lectora was configured to support a spectrum of course complexity, enabling authors to produce everything from basic eLearning modules to sophisticated interactive simulations and branching learning experiences. The implementation emphasized reusable templates, multimedia asset integration, and authoring workflows that accelerated course assembly while preserving instructional design consistency.
Operational coverage focused on MEA’s authoring team and client-facing delivery processes, with publishing workflows established for internal review and external distribution. The solution supported authors who needed tactile, scenario-based experiences for users with technical backgrounds, and it enabled course customization at the client level.
MEA staff reported that Lectora made customization faster and easier, with authors valuing the robustness available for course creation. As described by Szambelan, Trivantis Lectora allowed the team to generate excellent courseware across a range of sophistication, and end users received more engaging interactive experiences that better simulate real-world tasks.
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Midwest Energy Association (MEA) ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personify | Legacy | Personify MemberClicks | Membership Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Midwest Energy Association implemented Personify MemberClicks. The association deployed Personify MemberClicks as its Membership Management system on its public website to centralize member profiles, event registration, dues processing, and member communications.
The implementation reflects a cloud-hosted, SaaS-oriented Membership Management architecture with a central member database and a web-facing member portal integrated into the MEA site for self-service account management and event sign-ups. Core functional modules in use include member database management, event management and registration, dues and payment handling, email and newsletter communications, and a content-linked member portal. Operational ownership spans membership operations, events, finance for billing workflows, and communications, supported by role-based administrative access and configured workflows to govern renewals, event approvals, and contact segmentation. Rollout and governance were scaled to a 50-employee professional services organization, emphasizing data hygiene, administrative controls, and streamlined operational processes for ongoing membership administration.
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Midwest Energy Association (MEA) AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruby | Legacy | Ruby Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Midwest Energy Association implemented Ruby Live Chat as its Chatbots and Conversational AI solution. The deployment centered on Ruby Live Chat as a cloud-hosted conversational front end to support member engagement and external inquiries for a 50 person professional services organization.
Configuration work focused on live chat routing, scheduled receptionist coverage, canned response libraries, and escalation workflows to email or voice channels consistent with Chatbots and Conversational AI functional patterns. Ruby Live Chat was positioned to provide real-time member-facing interactions, automated message handling during off hours, and conversational logs for administrative review.
Operational coverage targeted member services and communications teams, with centralized administration for availability scheduling and response routing to ensure consistent handling. The public website source shows Pure Chat in use on site pages, which indicates a concurrent web chat presence alongside Ruby Live Chat rather than a documented single-channel removal, and governance emphasized centralized configuration and role-based access to conversation records.
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Midwest Energy Association (MEA) Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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Midwest Energy Association (MEA) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Community Management | CRM |
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2018 | 2018 |
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Midwest Energy Association (MEA) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Midwest Energy Association (MEA)
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Midwest Energy Association (MEA) Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Midwest Energy Association (MEA) IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Midwest Energy Association (MEA) digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Midwest Energy Association (MEA) Technographics
Midwest Energy Association (MEA) is a Professional Services organization based in United States,
with around 50 employees and annual revenues of $60.0 million.
Midwest Energy Association (MEA) operates a diverse technology stack with applications such as
Trivantis Lectora, Personify MemberClicks and Ruby Live Chat,
covering areas like Learning and Development, Membership Management and Chatbots and Conversational AI.
Midwest Energy Association (MEA) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Trivantis, Personify and Ruby.
Midwest Energy Association (MEA) recently adopted applications including
Google Cloud Platform (GCP) in 2021, Personify MemberClicks in 2018 and Ruby Live Chat in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Midwest Energy Association (MEA)’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Midwest Energy Association (MEA)’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Midwest Energy Association (MEA) technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.