Chicago, 60632, IL,
United States
Midwest Foods Technographics
Midwest Foods Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Midwest Foods and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Midwest Foods employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Midwest Foods has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Microsoft 365 for Collaboration in 2017, Oracle Netsuite Bronto Marketing Platform for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Midwest Foods is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Midwest Foods revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Midwest Foods intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Midwest Foods Tech Stack and Enterprise Applications
Midwest Foods ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013 Midwest Foods implemented Oracle NetSuite ERP as its ERP Financial platform to centralize financials, inventory records, and pricing control across the organization. The deployment emphasized cloud-native configuration and centralized ledgers consistent with ERP Financial practices, with a dedicated NetSuite ERP administrator embedded to align system configuration with finance and IT requirements.
The implementation focused on configuring core financial modules, inventory management, and pricing rules, and on refining order-to-cash and replenishment workflows to improve transactional accuracy. Governance was structured through close collaboration between the NetSuite ERP administrator, finance, and IT teams to manage role-based access, routine configuration changes, and ongoing functional improvements, resulting in increased accuracy of pricing, inventory, and overall functionality within Oracle NetSuite ERP.
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Midwest Foods Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Midwest Foods implemented Microsoft 365 as its Collaboration platform. The deployment established a cloud-hosted Microsoft 365 tenant for the US-based consumer packaged goods company with roughly 250 employees and a $50 million revenue profile, and rollout targeted core corporate functions rather than plant-level OT systems. Implementation scope included corporate departments such as marketing, sales, human resources, and operations, reflecting a centralized approach to document collaboration and team communication.
The Microsoft 365 configuration emphasized core Collaboration capabilities, including Exchange Online for enterprise email, SharePoint Online for intranet and document collaboration, Microsoft Teams for synchronous communication and meetings, and OneDrive for personal file storage and sharing. Tenant-level configuration included role-based administration, mailbox and document retention policies, and controlled external sharing settings to align with CPG content governance and supplier interactions.
Identity and access were managed through Azure Active Directory to centralize authentication and user provisioning across Microsoft 365 services, with administrative controls applied at the tenant and group level. Midwest Foods uses Microsoft 365 on their website, indicating public-facing surface of Microsoft 365 assets or authentication flows, and governance was organized through tenant administration, user provisioning workflows, and policy controls enforced across departments.
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Midwest Foods CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite Bronto Marketing Platform | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Midwest Foods deployed Oracle Netsuite Bronto Marketing Platform as its Marketing Automation solution on its website, centralizing digital campaign execution for the company. The implementation targets email and on-site engagement for Midwest Foods, a 250 employee consumer packaged goods firm, with the Oracle Netsuite Bronto Marketing Platform positioned as the primary Marketing Automation engine for customer communications.
The implementation configured core Marketing Automation capabilities within Oracle Netsuite Bronto Marketing Platform, including campaign orchestration, email template and content management, list and segment management, dynamic content personalization, triggered lifecycle campaigns, suppression and subscription handling, scheduling, and performance reporting. Website-based subscription capture and behavioral event collection were instrumented to feed subscriber lists and trigger automated workflows, enabling synchronized orchestration of on-site and email experiences.
Operational ownership was organized under the marketing function, with programmatic governance for list hygiene, segmentation rules, and campaign approval workflows to ensure consistent messaging and deliverability practices. Rollout focused on embedding the Oracle Netsuite Bronto Marketing Platform across the corporate website and digital touchpoints, with internal process changes emphasizing campaign orchestration, subscriber governance, and ongoing campaign operations.
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Midwest Foods IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Midwest Foods
Apps Being Evaluated by Midwest Foods Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
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